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Price and the person : markets, discrimination and personhood
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Moor, Liz and Lury, Celia (2018) Price and the person : markets, discrimination and personhood. Journal of Cultural Economy, 11 (6). pp. 501-513. doi:10.1080/17530350.2018.1481878 ISSN 1753-0350.
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Official URL: https://doi.org/10.1080/17530350.2018.1481878
Abstract
The paper explores how pricing has historically been involved in the making up of persons (Hacking 1986; Carrier 1994), and how the ability to ‘personalize’ price is reconfiguring the ability of markets to discriminate persons. We discuss a variety of contemporary pricing practices, and three types of personhood they produce: generic, protected, and transcontextual. While some contemporary developments in pricing draw on understandings of the person that are quite familiar, others are novel and likely to be contested. We argue that many newer pricing techniques make it harder for consumers to identify themselves as part of a recognized group. We conclude that contemporary price personalization should be understood in terms of the intensification of individualization in combination with dividualization (Strathern 1988), and as such, contributes to what Fourcade and Healy (2013) describe as ‘classification situations that shape life-chances’.
Item Type: | Journal Article | ||||||||
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Subjects: | H Social Sciences > HF Commerce H Social Sciences > HM Sociology |
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Divisions: | Faculty of Social Sciences > Centre for Interdisciplinary Methodologies | ||||||||
Library of Congress Subject Headings (LCSH): | Pricing, Discrimination | ||||||||
Journal or Publication Title: | Journal of Cultural Economy | ||||||||
Publisher: | Routledge | ||||||||
ISSN: | 1753-0350 | ||||||||
Official Date: | 2018 | ||||||||
Dates: |
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Volume: | 11 | ||||||||
Number: | 6 | ||||||||
Page Range: | pp. 501-513 | ||||||||
DOI: | 10.1080/17530350.2018.1481878 | ||||||||
Status: | Peer Reviewed | ||||||||
Publication Status: | Published | ||||||||
Re-use Statement: | This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Cultural Economy on 22 June 2018, available online: http://www.tandfonline.com/10.1080/17530350.2018.1481878 | ||||||||
Access rights to Published version: | Restricted or Subscription Access | ||||||||
Date of first compliant deposit: | 23 May 2018 | ||||||||
Date of first compliant Open Access: | 22 December 2019 | ||||||||
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