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Translating evidence to practice in the health professions : a randomized trial of Twitter vs Facebook
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Tunnecliff, Jacqueline, Weiner, John, Gaida, James E., Keating, Jennifer L., Morgan, Prue, Ilic, Dragan, Clearihan, Lyn, Davies, D. A., Sadasivan, Sivalal, Mohanty, Patitapaban, Ganesh, Shankar, Reynolds, John and Maloney, Stephen (2017) Translating evidence to practice in the health professions : a randomized trial of Twitter vs Facebook. Journal of the American Medical Informatics Association, 24 (2). pp. 403-408. doi:10.1093/jamia/ocw085 ISSN 1067-5027.
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Official URL: http://dx.doi.org/10.1093/jamia/ocw085
Abstract
Objective: Our objective was to compare the change in research informed knowledge of health professionals and their intended practice following exposure to research information delivered by either Twitter or Facebook.
Methods: This open label comparative design study randomized health professional clinicians to receive “practice points” on tendinopathy management via Twitter or Facebook. Evaluated outcomes included knowledge change and self-reported changes to clinical practice.
Results: Four hundred and ninety-four participants were randomized to 1 of 2 groups and 317 responders analyzed. Both groups demonstrated improvements in knowledge and reported changes to clinical practice. There was no statistical difference between groups for the outcomes of knowledge change (P = .728), changes to clinical practice (P = .11) or the increased use of research information (P = .89). Practice points were shared more by the Twitter group (P < .001); attrition was lower in the Facebook group (P < .001).
Conclusion: Research information delivered by either Twitter or Facebook can improve clinician knowledge and promote behavior change. No differences in these outcomes were observed between the Twitter and Facebook groups. Brief social media posts are as effective as longer posts for improving knowledge and promoting behavior change. Twitter may be more useful in publicizing information and Facebook for encouraging course completion.
| Item Type: | Journal Article | ||||||||
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| Subjects: | R Medicine > R Medicine (General) | ||||||||
| Divisions: | Faculty of Science, Engineering and Medicine > Medicine > Warwick Medical School > Health Sciences Faculty of Science, Engineering and Medicine > Medicine > Warwick Medical School > Health Sciences > Population, Evidence & Technologies (PET) Faculty of Science, Engineering and Medicine > Medicine > Warwick Medical School |
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| Library of Congress Subject Headings (LCSH): | Social media in medicine, Medical informatics, Evidence-based medicine -- Computer network resources, Evidence-based medicine -- Computer-assisted instruction | ||||||||
| Journal or Publication Title: | Journal of the American Medical Informatics Association | ||||||||
| Publisher: | BMJ Publishing Group | ||||||||
| ISSN: | 1067-5027 | ||||||||
| Official Date: | 1 March 2017 | ||||||||
| Dates: |
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| Volume: | 24 | ||||||||
| Number: | 2 | ||||||||
| Page Range: | pp. 403-408 | ||||||||
| DOI: | 10.1093/jamia/ocw085 | ||||||||
| Status: | Peer Reviewed | ||||||||
| Publication Status: | Published | ||||||||
| Access rights to Published version: | Open Access (Creative Commons) | ||||||||
| RIOXX Funder/Project Grant: |
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