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Supply chains for mass customisation MANAGEMENT IN THE 21ST CENTURY

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UNSPECIFIED (2000) Supply chains for mass customisation MANAGEMENT IN THE 21ST CENTURY. In: IEEE International Conference on Management of Innovation and Technology (ICMIT 2000), NOV 12-15, 2000, SINGAPORE, SINGAPORE.

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Abstract

Customers' requirements have been changing in recent years. Customers are increasing their demands towards customised products that fulfil their expectations. Nevertheless, customers are not willing to pay an infinite amount of money or wait forever for a customised product. They want the 'right product', but they also want it at the 'right time' and the 'right cost'. One of the strategies adopted by several companies in an attempt to meet customer's requirements and therefore, gain competitive advantage has been denominated as Mass Customisation. A mass customisation strategy intends to manufacture products that are individually tailored taking advantage of the cost benefits that a mass production strategy offers. This strategy has to be supported by a reliable supply chain. The supply chain is fundamental for giving the product to the customer on time and at the right cost. Through this article, a description of mass customisation will be given and the characteristics of the supply chain capable of supporting a mass customisation strategy will be discussed.

Item Type: Conference Item (UNSPECIFIED)
Subjects: Q Science > QA Mathematics > QA76 Electronic computers. Computer science. Computer software
T Technology
T Technology > TS Manufactures
Journal or Publication Title: PROCEEDINGS OF THE 2000 IEEE INTERNATIONAL CONFERENCE ON MANAGEMENT OF INNOVATION AND TECHNOLOGY, VOLS 1 AND 2
Publisher: IEEE
ISBN: 0-7803-6652-2
Date: 2000
Number of Pages: 5
Page Range: pp. 777-781
Publication Status: Published
Title of Event: IEEE International Conference on Management of Innovation and Technology (ICMIT 2000)
Location of Event: SINGAPORE, SINGAPORE
Date(s) of Event: NOV 12-15, 2000
URI: http://wrap.warwick.ac.uk/id/eprint/10276

Data sourced from Thomson Reuters' Web of Knowledge

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