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Once bitten, not necessarily shy? Determinants of foreign market re-entry commitment strategies
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Surdu, Irina, Mellahi, Kamel and Glaister, Keith W. (2019) Once bitten, not necessarily shy? Determinants of foreign market re-entry commitment strategies. Journal of International Business Studies, 50 (3). pp. 393-422. doi:10.1057/s41267-018-0167-3
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Official URL: https:/doi.org/10.1057/s41267-018-0167-3
Abstract
We investigate foreign market re-entry commitment strategies, namely the changes in the modes of operation (commitment) undertaken by multinational enterprises (MNEs) as they return to foreign markets from which they had previously exited. We combine organisational learning theory with the institutional change literature to examine the antecedents of re-entry commitment strategies. From an analysis of 1,020 re-entry events between 1980 and 2016, we find that operation mode prior to exit is a strong predictor of subsequent re-entry mode. Contrary to the predictions of learning theory, we did not find support for the effect of experience accumulated during the initial market endeavour on the re-entry commitment strategies of MNEs. In turn, exit motives significantly impact on the re-entrants' decision to re-enter via a different mode of operation, by either increasing or decreasing their commitment to the market. We show that re-entrants do not replicate unsuccessful operation mode strategies if they had previously under-performed in the market. When favourable host institutional changes occur during the time-out period re-entrants tend to increase commitment in the host market irrespective of the degree of prior experience accumulated in the market.
| Item Type: | Journal Article | ||||||||
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| Subjects: | H Social Sciences > HG Finance | ||||||||
| Divisions: | Faculty of Social Sciences > Warwick Business School > Strategy & International Business Faculty of Social Sciences > Warwick Business School |
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| Library of Congress Subject Headings (LCSH): | Investments, Foreign, International business enterprises | ||||||||
| Journal or Publication Title: | Journal of International Business Studies | ||||||||
| Publisher: | Palgrave Macmillan Ltd. | ||||||||
| ISSN: | 0047-2506 | ||||||||
| Official Date: | April 2019 | ||||||||
| Dates: |
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| Volume: | 50 | ||||||||
| Number: | 3 | ||||||||
| Page Range: | pp. 393-422 | ||||||||
| DOI: | 10.1057/s41267-018-0167-3 | ||||||||
| Status: | Peer Reviewed | ||||||||
| Publication Status: | Published | ||||||||
| Publisher Statement: | This is a post-peer-review, pre-copyedit version of an article published in Journal of International Business Studies. The final authenticated version is available online at: http://dx.doi.org/10.1057/s41267-018-0167-3 | ||||||||
| Access rights to Published version: | Restricted or Subscription Access | ||||||||
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