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Language concreteness in consumer and brand communication : presentation about current doctoral research and future research ideas
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Griesser, S. E. (2018) Language concreteness in consumer and brand communication : presentation about current doctoral research and future research ideas. Coventry, UK: Warwick Business School, University of Warwick. (Unpublished)
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Item Type: | Scholarly Text | ||||
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Subjects: | B Philosophy. Psychology. Religion > BF Psychology H Social Sciences > HF Commerce |
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Divisions: | Faculty of Social Sciences > Warwick Business School > Marketing Group Faculty of Social Sciences > Warwick Business School |
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Library of Congress Subject Headings (LCSH): | Branding (Marketing) -- Psychological aspects, Psycholinguistics, Advertising | ||||
Publisher: | Warwick Business School, University of Warwick | ||||
Place of Publication: | Coventry, UK | ||||
Official Date: | 8 June 2018 | ||||
Dates: |
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Status: | Not Peer Reviewed | ||||
Publication Status: | Unpublished | ||||
Access rights to Published version: | Closed Access | ||||
Copyright Holders: | Simone Griesser | ||||
Type of Event: | Other | ||||
Related URLs: |
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