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Big data-savvy teams’ skills, big data-driven actions and business performance

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Pervaiz, Akhtar, Frynas, George, Mellahi, Kamel and Ullah, Subhan (2019) Big data-savvy teams’ skills, big data-driven actions and business performance. British Journal of Management, 30 (2). pp. 252-271. doi:10.1111/1467-8551.12333

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Official URL: http://doi.org/10.1111/1467-8551.12333

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Abstract

Prior studies on big data analytics have emphasized the importance of specific big data skills and capabilities for organizational success; however, they have largely neglected to investigate the use of cross-functional teams’ skills and its links to the role played by relevant data-driven actions and business performance. Drawing on the resource-based view (RBV) of the firm and on the data collected from big data experts working in global agrifood networks, we examine the links between the use of big data-savvy (BDS) teams’ skills, big data-driven (BDD) actions and business performance. BDS teams depend on multidisciplinary skills (e.g., computing, mathematics, statistics, machine learning, and business domain knowledge) that help them to turn their traditional business operations into modern data-driven insights (e.g., knowing real time price changes and customer preferences), leading to BDD actions that enhance business performance. Our results, raised from structural equation modelling, indicate that BDS teams' skills that produce valuable insights are the key determinants for BDD actions, which ultimately contribute to business performance. We further demonstrate that those organisations that emphasise BDD actions perform better compared to those that do not focus on such applications and relevant insights.

Item Type: Journal Article
Divisions: Faculty of Social Sciences > Warwick Business School > Strategy & International Business
Faculty of Social Sciences > Warwick Business School
Journal or Publication Title: British Journal of Management
Publisher: Wiley-Blackwell Publishing Ltd.
ISSN: 1045-3172
Official Date: April 2019
Dates:
DateEvent
April 2019Published
8 May 2019Available
13 September 2018Accepted
Volume: 30
Number: 2
Page Range: pp. 252-271
DOI: 10.1111/1467-8551.12333
Status: Peer Reviewed
Publication Status: Published
Reuse Statement (publisher, data, author rights): "This is the peer reviewed version of the following article:Akhtar, P. , Frynas, J. G., Mellahi, K. and Ullah, S. (2019), Big Data‐Savvy Teams’ Skills, Big Data‐Driven Actions and Business Performance. Brit J Manage, 30: 252-271., which has been published in final form at http://doi.org/10.1111/1467-8551.12333. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions."
Access rights to Published version: Restricted or Subscription Access
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