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The emergence of self-organizing e-commerce ecosystems in remote villages of China : a tale of digital empowerment for rural development
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Leong, Carmen, Pan, Shan L., Newell, Sue and Cui, Lili (2016) The emergence of self-organizing e-commerce ecosystems in remote villages of China : a tale of digital empowerment for rural development. MIS Quarterly, 40 (2). pp. 475-484. doi:10.25300/MISQ/2016/40.2.11 ISSN 0276-7783.
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Official URL: http://dx.doi.org/10.25300/MISQ/2016/40.2.11
Abstract
The emergence of Alibaba's Taobao (e-commerce) Villages in remote China has challenged the assumption that rural, underserved communities must always be the recipients of aid to stimulate ICT-enabled development. Based on an in-depth case study of two remote villages in China, this research note shows how ICT (e-commerce) can empower a marginalized community, giving rise to a rural e-commerce ecosystem that can aid self-development. We propose the concept of digital empowerment to explicate our findings in the exploration of community-driven development: first, we identify the critical actors of a rural e-commerce ecosystem and how they use ICTs; second, we illustrate how the same ICT can be used for different affordances by the actors in the evolution of a rural e-commerce ecosystem. The paper also presents unintended consequences of rural e-commerce development. We conclude with suggestions on how to make ICT useful for rural development and, in doing this, challenge some of the prevailing theoretical arguments about this process.
| Item Type: | Journal Article | ||||||||
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| Divisions: | Faculty of Social Sciences > Warwick Business School > Innovation, Knowledge & Organisational Networks Research Unit Faculty of Social Sciences > Warwick Business School |
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| Journal or Publication Title: | MIS Quarterly | ||||||||
| Publisher: | Management Information Systems Research Center, University of Minnesota | ||||||||
| ISSN: | 0276-7783 | ||||||||
| Official Date: | June 2016 | ||||||||
| Dates: |
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| Volume: | 40 | ||||||||
| Number: | 2 | ||||||||
| Page Range: | pp. 475-484 | ||||||||
| DOI: | 10.25300/MISQ/2016/40.2.11 | ||||||||
| Status: | Peer Reviewed | ||||||||
| Publication Status: | Published | ||||||||
| Access rights to Published version: | Restricted or Subscription Access |
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