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Nation branding and policy transfer : insights from Norden
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Browning, Christopher S. (2018) Nation branding and policy transfer : insights from Norden. Working Paper. Brussels: Institute for European Studies. EL-CSID Working Paper , 2018 (22). (Unpublished)
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Official URL: https://docs.wixstatic.com/ugd/7dd3ca_56e05d24edd0...
Abstract
Recent years have seen an interesting development in practices and policies of nation branding. Alongside an emphasis in which nation branding programmes seek to activate desires of conspicuous consumption in consumers, or to use branded messages to attract investment, there has also been a growing emphasis placed on policy transfer as a part of nation branding strategies. To date, this shift towards the incorporation of policy transfer within nation branding practices had received only limited analysis. Questions that arise, therefore, include: why are countries increasingly shifting their nation branding programmes in this direction? What do they seek to gain by engaging in such exports? And should we take the ostensibly beneficent nature of such practices at face value? The aim of this working paper is therefore to consider what the shift to policy transfer may tell us about the developing politics of nation branding.
Item Type: | Working or Discussion Paper (Working Paper) | ||||||
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Subjects: | J Political Science > JN Political institutions (Europe) | ||||||
Divisions: | Faculty of Social Sciences > Politics and International Studies | ||||||
Library of Congress Subject Headings (LCSH): | Nordic model, Scandinavia -- Economic policy, Scandinavia -- Social policy, State, The, Branding (Marketing), Identity politics, Geopolitics | ||||||
Series Name: | EL-CSID Working Paper | ||||||
Publisher: | Institute for European Studies | ||||||
Place of Publication: | Brussels | ||||||
Official Date: | 22 October 2018 | ||||||
Dates: |
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Volume: | 2018 | ||||||
Number: | 22 | ||||||
Number of Pages: | 13 | ||||||
Institution: | University of Warwick | ||||||
Status: | Not Peer Reviewed | ||||||
Publication Status: | Unpublished | ||||||
Access rights to Published version: | Open Access (Creative Commons) | ||||||
Date of first compliant deposit: | 24 October 2018 | ||||||
Date of first compliant Open Access: | 24 October 2018 | ||||||
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