Not only Microsoft: The maturing of the personal computer software industry 1982-1995
UNSPECIFIED (2001) Not only Microsoft: The maturing of the personal computer software industry 1982-1995. BUSINESS HISTORY REVIEW, 75 (1). pp. 103-145. ISSN 0007-6805Full text not available from this repository.
In the thirteen years followmg the introduction of IBM's first personal computer in 1982, Microsoft rose from being a small concern to become the colossus of the PC software industry. However, Microsoft was not the only software company to profit from the PC-software boom: firms like AutoDesk, Lotus Development, WordPerfect Corp., Ashton-Tate, Novell, Borland, Adobe Systems, Aldus, Symantec, and the Santa Cruz Operation all had their time in the sun. Whereas some of these firms lost their markets to Microsoft or stumbled through strategic errors, others remained hugely successful, and their relative obscurity is largely due to the contemporary obsession with Microsoft and its billionaire founder.
|Item Type:||Journal Article|
|Subjects:||H Social Sciences > HF Commerce
H Social Sciences
|Journal or Publication Title:||BUSINESS HISTORY REVIEW|
|Publisher:||HARVARD BUSINESS SCHOOL|
|Number of Pages:||43|
|Page Range:||pp. 103-145|
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