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Negotiating otaku : a social group, its social representations and the changing cultural context
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Hinton, Perry R. (2018) Negotiating otaku : a social group, its social representations and the changing cultural context. Papers on Social Representations, 27 (2).
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Official URL: http://psr.iscte-iul.pt/index.php/PSR/article/view...
Abstract
During the 1980s, a social group of dedicated fans of comics (manga) and animation (anime) – referred to as otaku – emerged within Japanese culture. This paper charts the social representations of this group in Japan over a period of thirty five years, to the present day. During that period, it is shown that the depiction of an otaku has altered from that of a deviant outsider to a representative of modern creative Japanese consumer culture. It is argued here that this development has occurred through the negotiation of the social representations concerning the otaku, within the context of socio-cultural change in Japan. Employing the framework of Moscovici’s social representations theory, it is demonstrated that the representation of a social group is not fixed and unchanging, but is subject to transformation, linked to the changing socio-cultural circumstances of the society. It is concluded that the meaning of a social group cannot be isolated from its cultural context.
| Item Type: | Journal Article | ||||
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| Subjects: | B Philosophy. Psychology. Religion > BF Psychology H Social Sciences > HM Sociology |
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| Divisions: | Faculty of Social Sciences > Centre for Applied Linguistics | ||||
| Library of Congress Subject Headings (LCSH): | Social representations -- Japan, Youth -- Social aspects -- Japan, Youth -- Psychological aspects -- Japan, Social representations -- Psychological aspects -- Japan, Social change -- Psychological aspects -- Japan | ||||
| Journal or Publication Title: | Papers on Social Representations | ||||
| Publisher: | Johannes Kepler Universitaet Linz ; Institut fuer Paedagogik und Psychologie | ||||
| ISSN: | 1021-5573 | ||||
| Official Date: | 11 December 2018 | ||||
| Dates: |
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| Date of first compliant deposit: | 29 November 2019 | ||||
| Volume: | 27 | ||||
| Number: | 2 | ||||
| Status: | Peer Reviewed | ||||
| Publication Status: | Published | ||||
| Access rights to Published version: | Open Access |
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