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On the priming of risk preferences : the role of fear and general affect

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Alempaki, Despoina, Starmer, Chris and Tufano, Fabio (2019) On the priming of risk preferences : the role of fear and general affect. Journal of Economic Psychology, 75 (Part A). 102137. doi:10.1016/j.joep.2018.12.011

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Official URL: http://dx.doi.org/10.1016/j.joep.2018.12.011

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Abstract

Priming is an established tool in psychology for investigating aspects of cognitive processes underlying decision making and is increasingly applied in economics. We report a systematic attempt to test the reproducibility and generalisability of priming effects on risk attitudes in a more diverse population than professionals and students, when priming using either a positive or a negative experience. We further test fear as the causal mechanism underlying countercyclical risk aversion. Across a series of experiments with a total sample of over 1900 participants, we are unable to find any systematic effect of priming on risk preferences. Moreover, our results challenge the role of fear as the mechanism underlying countercyclical risk aversion; we find evidence of an impact of general affect such that the better our participants feel, the more risk they take.

Item Type: Journal Article
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Divisions: Faculty of Social Sciences > Warwick Business School
Library of Congress Subject Headings (LCSH): Priming (Psychology), Risk-taking (Psychology), Fear
Journal or Publication Title: Journal of Economic Psychology
Publisher: Elsevier BV
ISSN: 0167-4870
Official Date: December 2019
Dates:
DateEvent
December 2019Published
4 January 2019Available
30 December 2018Accepted
Volume: 75
Number: Part A
Article Number: 102137
DOI: 10.1016/j.joep.2018.12.011
Status: Peer Reviewed
Publication Status: Published
Access rights to Published version: Restricted or Subscription Access
RIOXX Funder/Project Grant:
Project/Grant IDRIOXX Funder NameFunder ID
ES/K002201/1[ESRC] Economic and Social Research Councilhttp://dx.doi.org/10.13039/501100000269
ES/P008976/1[ESRC] Economic and Social Research Councilhttp://dx.doi.org/10.13039/501100000269
Graduate School Research Contingency FundsUniversity Of Nottinghamhttp://dx.doi.org/10.13039/501100000837
RP2012-V-022Leverhulme Trusthttp://dx.doi.org/10.13039/501100000275

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