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Review of Culture and commerce : the value of entrepreneurship in creative industries by Khaire, M.

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Wright, David (2018) Review of Culture and commerce : the value of entrepreneurship in creative industries by Khaire, M. American Journal of Sociology, 124 (3). pp. 967-969. ISSN 0002-9602

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Official URL: http://dx.doi.org/10.1086/699825

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Abstract

The processes underpinning the production and circulation of culture have long been a source of fascination for sociologists. The somewhat mysterious ways in which art is made, valued and put to use in social relations encourage and resist the kind of empirical and theoretical questions about modernity that characterize the discipline. North American sociology has made its own contribution to exploring these questions, through scholars such as Paul DiMaggio, Lewis Coser, Vera Zolberg, Howard Becker and Richard Peterson whose work emphasizes the shifting social, economic and organizational contexts of cultural production, often de-mystifying the role of individual artistic creators

Mukti Khaire’s book is a contribution to this on-going scholarly conversation and it draws selectively on this tradition. Khaire is a management scholar, and the book is produced under the Business Books imprint of Stanford University Press. As we might expect, then, the language is mostly focused on firms operating in markets for cultural goods or products, and entrepreneurs servicing the needs or desires of consumers in doing so. Such phraseology might itself irritate some readers anxious, as intellectuals are prone to be, that these economic forces pollute some imagined, pure process of artistic creation. The book recognizes instead that the commercial cat is long out of the cultural bag and that the symbolic needs of the populations of the advanced societies of the global North are primarily met, for better or worse, through the actions of producers and creators who are, if not motivated by, then at least dependent on the pursuit of profit.

Item Type: Book Review
Subjects: H Social Sciences > HD Industries. Land use. Labor
Divisions: Faculty of Arts > Theatre, Performance and Cultural Policy Studies
Library of Congress Subject Headings (LCSH): Cultural industries, Entrepreneurship
Journal or Publication Title: American Journal of Sociology
Publisher: University of Chicago Press
ISSN: 0002-9602
Book Title: Culture and commerce : the value of entrepreneurship in creative industries
Official Date: November 2018
Dates:
DateEvent
November 2018Published
19 July 2017UNSPECIFIED
Volume: 124
Number: 3
Page Range: pp. 967-969
DOI: 10.1086/699825
Status: Not Peer Reviewed
Publication Status: Published
Reuse Statement (publisher, data, author rights): © 2018 by The Author. For pre-publication versions of your article (i.e., pre-prints), Accepted for publication to American Journal of Sociology
Access rights to Published version: Restricted or Subscription Access
Date of first compliant deposit: 13 February 2019
Date of first compliant Open Access: 1 December 2019

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