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Marketing plans : how to prepare them, how to profit from them
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McDonald, Malcolm and Wilson, Hugh (2016) Marketing plans : how to prepare them, how to profit from them. Hoboken, N.J. : Wiley. ISBN 9781119217176
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Official URL: https://www.wiley.com/en-gb/Marketing+Plans%3A+How...
Item Type: | Book | ||||
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Divisions: | Faculty of Social Sciences > Warwick Business School > Marketing Group Faculty of Social Sciences > Warwick Business School |
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Publisher: | Wiley | ||||
Place of Publication: | Hoboken, N.J. | ||||
ISBN: | 9781119217176 | ||||
Official Date: | October 2016 | ||||
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Status: | Peer Reviewed | ||||
Publication Status: | Published | ||||
Description: | 8th Edition |
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