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Escaping the channel silo - researching the new consumer
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Stuart-Menteth, Hester, Wilson, Hugh N. and Baker, Susan (2006) Escaping the channel silo - researching the new consumer. International Journal of Market Research, 48 (4). pp. 415-437. doi:10.1177/147078530604800405 ISSN 1470-7853.
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Official URL: http://dx.doi.org/10.1177/147078530604800405
Item Type: | Journal Article | ||||
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Divisions: | Faculty of Social Sciences > Warwick Business School > Marketing Group Faculty of Social Sciences > Warwick Business School |
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Journal or Publication Title: | International Journal of Market Research | ||||
Publisher: | World Advertising Research Center Ltd. | ||||
ISSN: | 1470-7853 | ||||
Official Date: | 2006 | ||||
Dates: |
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Volume: | 48 | ||||
Number: | 4 | ||||
Page Range: | pp. 415-437 | ||||
DOI: | 10.1177/147078530604800405 | ||||
Status: | Peer Reviewed | ||||
Publication Status: | Published | ||||
Access rights to Published version: | Restricted or Subscription Access |
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