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What passengers really want : assessing the value of rail innovation to improve experiences
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Oliveira, Luis, Bruen, Claudia, Birrell, Stewart A. and Cain, Rebecca (2019) What passengers really want : assessing the value of rail innovation to improve experiences. Transportation Research Interdisciplinary Perspectives, 1 . 100014. doi:10.1016/j.trip.2019.100014
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Official URL: http://dx.doi.org/10.1016/j.trip.2019.100014
Abstract
Technology has the potential to provide more up-to-date information and customised services to train passengers and therefore improve the rail journey experience. However, there is a lack knowledge about which innovations and services are preferred by the travelling public. The purpose of this study was to understand the value which passengers placed on technological innovations to improve the overall passenger journey experience. A conjoint analysis survey based on the best-worst scale of preference was developed to evaluate how passengers (N = 398) value different system features proposed to improve passenger experience in the UK. Results show that the automatic compensation for delayed or cancelled trains was valued the highest, and the ability to pre-order special services ranked as least value from a set of ten features. Additional results include the segmentation of responses according to passenger type (commuters, business and leisure) and the similarities and differences in responses from the public versus those working directly in the rail industry. The insights gained from this study suggest which features should be prioritised to improve rail passenger journey experiences.
| Item Type: | Journal Article | |||||||||
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| Subjects: | H Social Sciences > HE Transportation and Communications T Technology > TF Railroad engineering and operation |
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| Divisions: | Faculty of Science > WMG (Formerly the Warwick Manufacturing Group) | |||||||||
| Library of Congress Subject Headings (LCSH): | Railroad travel , Railroads -- Passenger traffic --Effect of technological innovations on, Passenger trains -- Technological innovations | |||||||||
| Journal or Publication Title: | Transportation Research Interdisciplinary Perspectives | |||||||||
| Publisher: | Elsevier Ltd. | |||||||||
| ISSN: | 2590-1982 | |||||||||
| Official Date: | June 2019 | |||||||||
| Dates: |
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| Volume: | 1 | |||||||||
| Article Number: | 100014 | |||||||||
| DOI: | 10.1016/j.trip.2019.100014 | |||||||||
| Status: | Peer Reviewed | |||||||||
| Publication Status: | Published | |||||||||
| Access rights to Published version: | Restricted or Subscription Access | |||||||||
| RIOXX Funder/Project Grant: |
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