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Tracking the customer’s journey to purchase

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Macdonald, Emma K., Wilson, Hugh N. and Konus, Umut (2012) Tracking the customer’s journey to purchase. Harvard Business Review .

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Official URL: https://hbr.org/2012/08/tracking-the-customers-jou...

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Item Type: Journal Article
Divisions: Faculty of Social Sciences > Warwick Business School
Journal or Publication Title: Harvard Business Review
Publisher: Harvard Business School Publishing
ISSN: 0017-8012
Official Date: 17 August 2012
Dates:
DateEvent
17 August 2012Published
Status: Peer Reviewed
Publication Status: Published
Access rights to Published version: Restricted or Subscription Access

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