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Tracking the customer’s journey to purchase
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Macdonald, Emma K., Wilson, Hugh N. and Konus, Umut (2012) Tracking the customer’s journey to purchase. Harvard Business Review .
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Official URL: https://hbr.org/2012/08/tracking-the-customers-jou...
| Item Type: | Journal Article | ||||
|---|---|---|---|---|---|
| Divisions: | Faculty of Social Sciences > Warwick Business School | ||||
| Journal or Publication Title: | Harvard Business Review | ||||
| Publisher: | Harvard Business School Publishing | ||||
| ISSN: | 0017-8012 | ||||
| Official Date: | 17 August 2012 | ||||
| Dates: |
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| Status: | Peer Reviewed | ||||
| Publication Status: | Published | ||||
| Access rights to Published version: | Restricted or Subscription Access |
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