UNSPECIFIED (2000) How smart can simple heuristics be? BEHAVIORAL AND BRAIN SCIENCES, 23 (5). 745-+. ISSN 0140-525X

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Abstract

This commentary focuses on three issues raised by Gigerenzer, Todd, and the ABC Research Group (1999). First, I stress the need for further experimental evidence to determine which heuristics people use in cognitive judgment tasks. Second, I question the scope of cognitive models based on simple heuristics, arguing that many aspects of cognition are too sophisticated to be modeled in this way. Third, I note the complementary role that rational explanation can play to Gigenerenzer et al.'s "ecological" analysis of why heuristics succeed.

Item Type:	Journal Item
Subjects:	B Philosophy. Psychology. Religion > BF Psychology R Medicine > RC Internal medicine > RC0321 Neuroscience. Biological psychiatry. Neuropsychiatry
Journal or Publication Title:	BEHAVIORAL AND BRAIN SCIENCES
Publisher:	CAMBRIDGE UNIV PRESS
ISSN:	0140-525X
Date:	October 2000
Volume:	23
Number:	5
Number of Pages:	6
Page Range:	745-+
Publication Status:	Published
URI:	http://wrap.warwick.ac.uk/id/eprint/11955

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