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How smart can simple heuristics be?

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Chater, Nick (2000) How smart can simple heuristics be? Behavioral and Brain Sciences, 23 (5). pp. 745-746.

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Abstract

This commentary focuses on three issues raised by Gigerenzer, Todd, and the ABC Research Group (1999). First, I stress the need for further experimental evidence to determine which heuristics people use in cognitive judgment tasks. Second, I question the scope of cognitive models based on simple heuristics, arguing that many aspects of cognition are too sophisticated to be modeled in this way. Third, I note the complementary role that rational explanation can play to Gigenerenzer et al.'s "ecological" analysis of why heuristics succeed.

Item Type: Journal Item
Subjects: B Philosophy. Psychology. Religion > BF Psychology
R Medicine > RC Internal medicine > RC0321 Neuroscience. Biological psychiatry. Neuropsychiatry
Divisions: Faculty of Social Sciences > Warwick Business School > Behavioural Science
Faculty of Social Sciences > Warwick Business School
Journal or Publication Title: Behavioral and Brain Sciences
Publisher: Cambridge University Press
ISSN: 0140-525X
Official Date: October 2000
Dates:
DateEvent
October 2000UNSPECIFIED
Volume: 23
Number: 5
Number of Pages: 6
Page Range: pp. 745-746
Status: Peer Reviewed
Publication Status: Published

Data sourced from Thomson Reuters' Web of Knowledge

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