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Behavior in behavioral strategy : capturing, measuring, analyzing

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Reypens, Charlotte and Levine, Sheen S. (2018) Behavior in behavioral strategy : capturing, measuring, analyzing. In: Augier, Mie and Fang, Christina and Rindova, Violina P., (eds.) Behavioral Strategy in Perspective. Advances in Strategic Management, 39 . Emerald Publishing Limited, pp. 221-246. ISBN 9781787563483

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Official URL: http://dx.doi.org/10.1108/S0742-332220180000039016

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Abstract

Measuring behavior requires research methods that can capture observed outcomes and expose underlying processes and mechanisms. In this chapter, we present a toolbox of instruments and techniques we designed experimental tasks to simulate decision environments and capture behavior. We deployed protocol analysis and text analysis to examine the underlying cognitive processes. In combination, these can simultaneously grasp antecedents, outcomes, processes, and mechanisms. We applied them to collect rich behavioral data on two key topics in strategic management: the exploration–exploitation trade-off and strategic risk-taking. This mix of methods is particularly useful in describing actual behavior as it is, not as it should be, replacing assumptions with data and offering a finer-grained perspective of strategic decision-making.

Item Type: Book Item
Subjects: H Social Sciences > HD Industries. Land use. Labor
Divisions: Faculty of Social Sciences > Centre for Interdisciplinary Methodologies
Library of Congress Subject Headings (LCSH): Strategic planning, Organizational behavior, Business planning, Decision making
Series Name: Advances in Strategic Management
Publisher: Emerald Publishing Limited
ISBN: 9781787563483
ISSN: 0742-3322
Book Title: Behavioral Strategy in Perspective
Editor: Augier, Mie and Fang, Christina and Rindova, Violina P.
Official Date: 2018
Dates:
DateEvent
2018Published
31 January 2019Accepted
Volume: 39
Page Range: pp. 221-246
DOI: 10.1108/S0742-332220180000039016
Status: Peer Reviewed
Publication Status: Published
Reuse Statement (publisher, data, author rights): © Copyright 2019 Emerald Publishing Limited
Access rights to Published version: Restricted or Subscription Access
Date of first compliant deposit: 28 June 2019
Date of first compliant Open Access: 2 July 2019
RIOXX Funder/Project Grant:
Project/Grant IDRIOXX Funder NameFunder ID
695256European Research Councilhttp://viaf.org/viaf/130022607
14655416Research Grants Council (Hong Kong, China)‏ http://viaf.org/viaf/143907376

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