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Behavior in behavioral strategy : capturing, measuring, analyzing
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Reypens, Charlotte and Levine, Sheen S. (2018) Behavior in behavioral strategy : capturing, measuring, analyzing. In: Augier, Mie and Fang, Christina and Rindova, Violina P., (eds.) Behavioral Strategy in Perspective. Advances in Strategic Management, 39 . Emerald Publishing Limited, pp. 221-246. ISBN 9781787563483
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WRAP-behavior-behavioral-strategy-capturing,-measuring-analyzing-Reypens-2018.pdf - Accepted Version - Requires a PDF viewer. Download (1378Kb) | Preview |
Official URL: http://dx.doi.org/10.1108/S0742-332220180000039016
Abstract
Measuring behavior requires research methods that can capture observed outcomes and expose underlying processes and mechanisms. In this chapter, we present a toolbox of instruments and techniques we designed experimental tasks to simulate decision environments and capture behavior. We deployed protocol analysis and text analysis to examine the underlying cognitive processes. In combination, these can simultaneously grasp antecedents, outcomes, processes, and mechanisms. We applied them to collect rich behavioral data on two key topics in strategic management: the exploration–exploitation trade-off and strategic risk-taking. This mix of methods is particularly useful in describing actual behavior as it is, not as it should be, replacing assumptions with data and offering a finer-grained perspective of strategic decision-making.
| Item Type: | Book Item | |||||||||
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor | |||||||||
| Divisions: | Faculty of Social Sciences > Centre for Interdisciplinary Methodologies | |||||||||
| Library of Congress Subject Headings (LCSH): | Strategic planning, Organizational behavior, Business planning, Decision making | |||||||||
| Series Name: | Advances in Strategic Management | |||||||||
| Publisher: | Emerald Publishing Limited | |||||||||
| ISBN: | 9781787563483 | |||||||||
| ISSN: | 0742-3322 | |||||||||
| Book Title: | Behavioral Strategy in Perspective | |||||||||
| Editor: | Augier, Mie and Fang, Christina and Rindova, Violina P. | |||||||||
| Official Date: | 2018 | |||||||||
| Dates: |
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| Volume: | 39 | |||||||||
| Page Range: | pp. 221-246 | |||||||||
| DOI: | 10.1108/S0742-332220180000039016 | |||||||||
| Status: | Peer Reviewed | |||||||||
| Publication Status: | Published | |||||||||
| Reuse Statement (publisher, data, author rights): | © Copyright 2019 Emerald Publishing Limited | |||||||||
| Access rights to Published version: | Restricted or Subscription Access | |||||||||
| Date of first compliant deposit: | 28 June 2019 | |||||||||
| Date of first compliant Open Access: | 2 July 2019 | |||||||||
| RIOXX Funder/Project Grant: |
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