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How visual methods can enhance our understanding of strategy and management
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Knight, Eric and Paroutis, Sotirios (2019) How visual methods can enhance our understanding of strategy and management. Research Methodology in Strategy and Management, 11 . pp. 77-90. doi:10.1108/S1479-838720190000011007
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Official URL: http://dx.doi.org/10.1108/S1479-838720190000011007
Abstract
Visuals are a crucial part of strategizing, whether it be through the use of body gesture, the crafting of strategy presentations, or the use of new media technologies from videoconferencing through to data visualization. Yet studying these aspects of the strategy process is methodologically challenging and requires careful attention to how the data is collected and what questions the data analysis can address. In this chapter, we lay out choices for scholars and the opportunities these afford to new and promising agendas in strategy and management research.
| Item Type: | Journal Article | ||||||
|---|---|---|---|---|---|---|---|
| Divisions: | Faculty of Social Sciences > Warwick Business School > Strategy & International Business Faculty of Social Sciences > Warwick Business School |
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| Journal or Publication Title: | Research Methodology in Strategy and Management | ||||||
| Publisher: | Emerald Publishing Limited | ||||||
| ISBN: | 9781787563360 | ||||||
| ISSN: | 1479-8387 | ||||||
| Book Title: | Standing on the Shoulders of Giants | ||||||
| Official Date: | 10 April 2019 | ||||||
| Dates: |
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| Volume: | 11 | ||||||
| Page Range: | pp. 77-90 | ||||||
| DOI: | 10.1108/S1479-838720190000011007 | ||||||
| Status: | Peer Reviewed | ||||||
| Publication Status: | Published | ||||||
| Access rights to Published version: | Restricted or Subscription Access |
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