Knight, Eric and Paroutis, Sotirios (2019) How visual methods can enhance our understanding of strategy and management. Research Methodology in Strategy and Management, 11 . pp. 77-90. doi:10.1108/S1479-838720190000011007 ISSN 1479-8387.

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Abstract

Visuals are a crucial part of strategizing, whether it be through the use of body gesture, the crafting of strategy presentations, or the use of new media technologies from videoconferencing through to data visualization. Yet studying these aspects of the strategy process is methodologically challenging and requires careful attention to how the data is collected and what questions the data analysis can address. In this chapter, we lay out choices for scholars and the opportunities these afford to new and promising agendas in strategy and management research.

Item Type:	Journal Article
Divisions:	Faculty of Social Sciences > Warwick Business School > Strategy & International Business Faculty of Social Sciences > Warwick Business School
Journal or Publication Title:	Research Methodology in Strategy and Management
Publisher:	Emerald Publishing Limited
ISBN:	9781787563360
ISSN:	1479-8387
Book Title:	Standing on the Shoulders of Giants
Official Date:	10 April 2019
Dates:	Date Event 10 April 2019 Published 6 March 2019 Accepted
Volume:	11
Page Range:	pp. 77-90
DOI:	10.1108/S1479-838720190000011007
Status:	Peer Reviewed
Publication Status:	Published
Access rights to Published version:	Restricted or Subscription Access

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