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Positive and negative campaigning in primary and general elections
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Bernhardt, Dan and Ghosh, Meenakshi (2019) Positive and negative campaigning in primary and general elections. Working Paper. Coventry: University of Warwick. Department of Economics. Warwick economics research papers series (WERPS) (1209). (Unpublished)
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Official URL: https://warwick.ac.uk/fac/soc/economics/research/w...
Abstract
We analyze primary and general election campaigning. Positive campaigning builds a candidate’s reputation; negative campaigning damages a rival’s. Each primary candidate hopes to win the general election; but failing that, he wants his primary rival to win. We establish that general elections always feature more negative campaigning than positive, as long as reputations are easier to tear down than build up. In contrast, if the effects of primary campaigns strongly persist, primary elections always feature more positive campaigning than negative. This reflects that a primary winner benefits only from his positive primary campaigning in general elections, and negative campaigning by a rival hurts.
Item Type: | Working or Discussion Paper (Working Paper) | ||||
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Subjects: | J Political Science > JK Political institutions (United States) | ||||
Divisions: | Faculty of Social Sciences > Economics | ||||
Library of Congress Subject Headings (LCSH): | Elections -- United States, Primaries -- United States, Political campaigns -- United States, Campaign management, Propaganda | ||||
Series Name: | Warwick economics research papers series (WERPS) | ||||
Publisher: | University of Warwick. Department of Economics | ||||
Place of Publication: | Coventry | ||||
ISSN: | 0083-7350 | ||||
Official Date: | July 2019 | ||||
Dates: |
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Number: | 1209 | ||||
Institution: | University of Warwick | ||||
Status: | Not Peer Reviewed | ||||
Publication Status: | Unpublished | ||||
Access rights to Published version: | Open Access (Creative Commons) | ||||
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