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Examining the key determinants towards online pro-brand and anti-brand community citizenship behaviours

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Wong, T. C., Haddoud, Mohamed Yacine, Kwok, Y. K. and He, Hongwei (2018) Examining the key determinants towards online pro-brand and anti-brand community citizenship behaviours. Industrial Management & Data Systems, 118 (4). pp. 850-872. doi:10.1108/IMDS-07-2017-0313

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Official URL: http://dx.doi.org/10.1108/IMDS-07-2017-0313

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Item Type: Journal Article
Divisions: Faculty of Social Sciences > Warwick Business School
Journal or Publication Title: Industrial Management & Data Systems
Publisher: Emerald Group Publishing Limited
ISSN: 0263-5577
Official Date: 14 May 2018
Dates:
DateEvent
14 May 2018Published
Volume: 118
Number: 4
Page Range: pp. 850-872
DOI: 10.1108/IMDS-07-2017-0313
Status: Peer Reviewed
Publication Status: Published
Access rights to Published version: Restricted or Subscription Access

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