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Examining the key determinants towards online pro-brand and anti-brand community citizenship behaviours
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Wong, T. C., Haddoud, Mohamed Yacine, Kwok, Y. K. and He, Hongwei (2018) Examining the key determinants towards online pro-brand and anti-brand community citizenship behaviours. Industrial Management & Data Systems, 118 (4). pp. 850-872. doi:10.1108/IMDS-07-2017-0313
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Official URL: http://dx.doi.org/10.1108/IMDS-07-2017-0313
| Item Type: | Journal Article | ||||
|---|---|---|---|---|---|
| Divisions: | Faculty of Social Sciences > Warwick Business School | ||||
| Journal or Publication Title: | Industrial Management & Data Systems | ||||
| Publisher: | Emerald Group Publishing Limited | ||||
| ISSN: | 0263-5577 | ||||
| Official Date: | 14 May 2018 | ||||
| Dates: |
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| Volume: | 118 | ||||
| Number: | 4 | ||||
| Page Range: | pp. 850-872 | ||||
| DOI: | 10.1108/IMDS-07-2017-0313 | ||||
| Status: | Peer Reviewed | ||||
| Publication Status: | Published | ||||
| Access rights to Published version: | Restricted or Subscription Access |
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