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Success, failure and organisational competence: a case study of the new product development process

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UNSPECIFIED (2001) Success, failure and organisational competence: a case study of the new product development process. JOURNAL OF ENGINEERING AND TECHNOLOGY MANAGEMENT, 18 (2). pp. 185-206.

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Abstract

The concept of organisational competence is employed to develop a theoretical and practical critique of the new product development (NPD) process. Competence concepts seek to explain whole firm, rather than individual product success and exploring the impact of this different 'unit of analysis' suggests that traditional definitions of NPD success and failure might be inappropriate. Exploring the proposition that it is the complex, unique 'aspects' of an organisation that create long-lasting advantage suggests that it might be theoretically inaccurate to try and identify common (i.e. across multiple firms) success factors. Equally, because these sources of competitive advantage are often unobservable firm 'attributes' (i.e. complex relationships, skills, experience, etc.) it is methodologically problematic to expect large-scale survey instruments to access such fine organisational detail. Two product development case studies (one a success and the other a failure) are described (using quantitative and qualitative measures) and the findings from these cases add empirical weight to the critique. The case discussions further develop the theoretical basis of the competence construct and the models' practical value is also explored. The findings indicate that there is considerable scope for richer, more longitudinal investigations of NPD, based upon alternative units of analysis. (C) 2001 Elsevier Science B.V. All rights reserved.

Item Type: Journal Article
Subjects: H Social Sciences > HF Commerce
T Technology
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Journal or Publication Title: JOURNAL OF ENGINEERING AND TECHNOLOGY MANAGEMENT
Publisher: ELSEVIER SCIENCE BV
ISSN: 0923-4748
Official Date: June 2001
Dates:
DateEvent
June 2001UNSPECIFIED
Volume: 18
Number: 2
Number of Pages: 22
Page Range: pp. 185-206
Publication Status: Published

Data sourced from Thomson Reuters' Web of Knowledge

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