Pathways to e-business leadership: Getting from bricks to clicks
UNSPECIFIED (2001) Pathways to e-business leadership: Getting from bricks to clicks. MIT SLOAN MANAGEMENT REVIEW, 42 (3). 50-+. ISSN 1532-9194Full text not available from this repository.
How do leading business-to-consumer corporations harness the Internet to acquire new customers and increase their market share? A new study of 58 companies describes several strategies that work.
|Item Type:||Journal Article|
|Subjects:||H Social Sciences > HF Commerce
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
|Journal or Publication Title:||MIT SLOAN MANAGEMENT REVIEW|
|Publisher:||SLOAN MANAGEMENT REVIEW ASSOC,MIT SLOAN SCHOOL MANAGEMENT|
|Number of Pages:||11|
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