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Pathways to e-business leadership : getting from bricks to clicks
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Willcocks, Leslie P. and Plant, Robert P. (2001) Pathways to e-business leadership : getting from bricks to clicks. MIT Sloan Management Review, 42 (3). p. 50. ISSN 1532-9194.
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Official URL: https://sloanreview.mit.edu/article/pathways-to-eb...
Abstract
How do leading business-to-consumer corporations harness the Internet to acquire new customers and increase their market share? A new study of 58 companies describes several strategies that work.
Item Type: | Journal Article | ||||
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Subjects: | H Social Sciences > HF Commerce H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
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Divisions: | Faculty of Social Sciences > Warwick Business School | ||||
Journal or Publication Title: | MIT Sloan Management Review | ||||
Publisher: | Sloan Management Review Assoc, MIT Sloan School Management | ||||
ISSN: | 1532-9194 | ||||
Official Date: | 2001 | ||||
Dates: |
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Volume: | 42 | ||||
Number: | 3 | ||||
Number of Pages: | 11 | ||||
Page Range: | p. 50 | ||||
Status: | Peer Reviewed | ||||
Publication Status: | Published | ||||
Access rights to Published version: | Restricted or Subscription Access |
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