UNSPECIFIED (2001) Pathways to e-business leadership: Getting from bricks to clicks. MIT SLOAN MANAGEMENT REVIEW, 42 (3). 50-+. ISSN 1532-9194

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Abstract

How do leading business-to-consumer corporations harness the Internet to acquire new customers and increase their market share? A new study of 58 companies describes several strategies that work.

Item Type:	Journal Article
Subjects:	H Social Sciences > HF Commerce H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Journal or Publication Title:	MIT SLOAN MANAGEMENT REVIEW
Publisher:	SLOAN MANAGEMENT REVIEW ASSOC,MIT SLOAN SCHOOL MANAGEMENT
ISSN:	1532-9194
Date:	2001
Volume:	42
Number:	3
Number of Pages:	11
Page Range:	50-+
Publication Status:	Published
URI:	http://wrap.warwick.ac.uk/id/eprint/12255

Data sourced from Thomson Reuters' Web of Knowledge

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