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Gesture analysis and organizational research : the development and application of a protocol for naturalistic settings

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Clarke, Jean, Llewellyn, Nick, Cornelissen, Joep and Viney, Rowena (2021) Gesture analysis and organizational research : the development and application of a protocol for naturalistic settings. Organizational Research Methods, 24 (1). pp. 140-171. doi:10.1177/1094428119877450

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Official URL: https://doi.org/10.1177/1094428119877450

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Abstract

Gestures are an underresearched but potentially significant aspect of organizational conduct that is relevant to researchers across a range of theoretical and empirical domains. In engaging the cross-disciplinary field of gesture studies, we develop and apply a protocol for analyzing gestures produced in naturalistic settings during on-going streams of talk and embodied activity. Analyzing video recordings of entrepreneurial investor pitches, we work through this protocol and demonstrate its usefulness. While doing so, we also explore methodological tensions in gesture studies and draw out methodological arguments as they relate to the analysis of these fleeting and often intricate bodily movements. The paper contributes a generally applicable protocol for the analysis of gestures in naturalistic settings, and it assesses the methodological implications of this protocol both for research on entrepreneurship and new venture creation, and for management and organization research more generally.

Item Type: Journal Article
Subjects: B Philosophy. Psychology. Religion > BF Psychology
H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HF Commerce
P Language and Literature > PN Literature (General)
Divisions: Faculty of Social Sciences > Warwick Business School
Library of Congress Subject Headings (LCSH): Gesture , Body language , Speech and gesture , Business communication , Communication in management , Organizational behavior
Journal or Publication Title: Organizational Research Methods
Publisher: Sage Publications Ltd.
ISSN: 1094-4281
Official Date: 1 January 2021
Dates:
DateEvent
1 January 2021Published
26 September 2019Available
24 August 2019Accepted
Volume: 24
Number: 1
Page Range: pp. 140-171
DOI: 10.1177/1094428119877450
Status: Peer Reviewed
Publication Status: Published
Reuse Statement (publisher, data, author rights): Posted ahead of print. Clarke, Jean, Llewellyn, Nick, Cornelissen, Joep and Vardy, Rowena (2019) Gesture analysis and organizational research : the development and application of a protocol for naturalistic settings. Organizational Research Methods Copyright © 2019 by SAGE Publications Reprinted by permission of SAGE Publications. DOI: https://journals.sagepub.com/home/orm
Access rights to Published version: Restricted or Subscription Access
RIOXX Funder/Project Grant:
Project/Grant IDRIOXX Funder NameFunder ID
ES/K00185X[ESRC] Economic and Social Research Councilhttp://dx.doi.org/10.13039/501100000269
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