Random utility models in marketing research: a survey
UNSPECIFIED (2001) Random utility models in marketing research: a survey. JOURNAL OF BUSINESS RESEARCH, 51 (2). pp. 115-125. ISSN 0148-2963Full text not available from this repository.
Random utility (RU) models are well-established methods for describing discrete choice behavior Recently, there has been a strong upsurge in interest driven by advances in data gathering and estimation technology. This review paper describes the principles and issues, and develops a taxonomy of three major families of models. The paper summarizes and classifies the different approaches. The advantages and limitations of the various alternatives are outlined. Practical issues in implementing the models are also discussed. (C) 2000 Elsevier Science Inc. All rights reserved.
|Item Type:||Journal Item|
|Subjects:||H Social Sciences > HF Commerce|
|Journal or Publication Title:||JOURNAL OF BUSINESS RESEARCH|
|Publisher:||ELSEVIER SCIENCE INC|
|Number of Pages:||11|
|Page Range:||pp. 115-125|
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