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Rhetorical enthymeme : the forgotten trope and its methodological import

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Heracleous, Loizos Th., Paroutis, Sotirios and Lockett, Andy (2020) Rhetorical enthymeme : the forgotten trope and its methodological import. European Management Review, 17 (1). pp. 311-326. doi:10.1111/emre.12377 ISSN 1740-4754.

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Official URL: https://doi.org/10.1111/emre.12377

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Abstract

Despite growing interest in rhetorical analysis by management scholars, the study of enthymemes or arguments‐in‐use, arguably the mainstay of rhetoric, has been scarce. We argue that enthymeme analysis holds promise in enabling researchers to access agents' shared beliefs, in turn shedding light on organizational processes. We draw from two key studies of enthymeme analysis; one interpretivist and one objectivist, to propose a mixed methods approach that combines the situationally‐specific, grounded insights of the former, with the confirmation, population validity aspects of the latter.

Item Type: Journal Article
Subjects: B Philosophy. Psychology. Religion > BC Logic
B Philosophy. Psychology. Religion > BF Psychology
H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HM Sociology
P Language and Literature > P Philology. Linguistics
Divisions: Faculty of Social Sciences > Warwick Business School
Library of Congress Subject Headings (LCSH): Enthymeme (Logic) , Rhetoric, Cognitive maps (Psychology) , Organizational sociology -- Research, Organization -- Research
Journal or Publication Title: European Management Review
Publisher: Wiley-Blackwell Publishing Ltd.
ISSN: 1740-4754
Official Date: March 2020
Dates:
DateEvent
March 2020Published
17 December 2019Available
23 September 2019Accepted
Volume: 17
Number: 1
Page Range: pp. 311-326
DOI: 10.1111/emre.12377
Status: Peer Reviewed
Publication Status: Published
Reuse Statement (publisher, data, author rights): "This is the peer reviewed version of the following article:Heracleous, L., Paroutis, S., and Lockett, A. ( 2019) Rhetorical Enthymeme: The Forgotten Trope and its Methodological Import. European Management Review, which has been published in final form at https://doi.org/10.1111/emre.12377. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions."
Access rights to Published version: Restricted or Subscription Access
Date of first compliant deposit: 24 September 2019
Date of first compliant Open Access: 17 December 2021
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