The Library
Design-led strategy : how to bring design thinking into the art of strategic management
Tools
Tools
Tools
Knight, Eric, Daymond, Jarryd and Paroutis, Sotirios (2020) Design-led strategy : how to bring design thinking into the art of strategic management. California Management Review, 62 (2). pp. 30-52. doi:10.1177/0008125619897594
|
PDF
WRAP-Design-led-strategy-Paroutis-2019.pdf - Accepted Version - Requires a PDF viewer. Download (529Kb) | Preview |
Official URL: https://doi.org/10.1177/0008125619897594
Abstract
Design thinking has emerged as an important way for designers to draw on rich customer insights to enhance their products and services. However, design thinking is now also beginning to influence how corporate managers bring customer data into their day-to-day strategic planning. We call this integration of design thinking into the practice of strategic management “Design-Led Strategy” and show how it complements but extends current design-thinking perspectives. Adopting a strategy-as-practice perspective, this article identifies four archetypal practices that managers can use to strategize with design-thinking content. Its findings provide insight into the practices associated with situating design thinking within organizational practice.
| Item Type: | Journal Article | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Divisions: | Faculty of Social Sciences > Warwick Business School | ||||||||
| Journal or Publication Title: | California Management Review | ||||||||
| Publisher: | University of California, Berkeley | ||||||||
| ISSN: | 0008-1256 | ||||||||
| Official Date: | 1 February 2020 | ||||||||
| Dates: |
|
||||||||
| Date of first compliant deposit: | 26 September 2019 | ||||||||
| Volume: | 62 | ||||||||
| Number: | 2 | ||||||||
| Page Range: | pp. 30-52 | ||||||||
| DOI: | 10.1177/0008125619897594 | ||||||||
| Status: | Peer Reviewed | ||||||||
| Publication Status: | Published | ||||||||
| Publisher Statement: | Posted ahead of print. Knight, E., Daymond, J. and Paroutis, Sotirios (2020) Design-led strategy : how to bring design thinking into the art of strategic management. California Management Review . (In Press) Copyright © 2020 The Authors. Reprinted by permission of SAGE Publications. https://doi.org/10.1177/0008125619897594 | ||||||||
| Access rights to Published version: | Restricted or Subscription Access | ||||||||
| Related URLs: |
Request changes or add full text files to a record
Repository staff actions (login required)
 |
View Item |
Downloads
Downloads per month over past year
