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Design-led strategy : how to bring design thinking into the art of strategic management

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Knight, Eric, Daymond, Jarryd and Paroutis, Sotirios (2020) Design-led strategy : how to bring design thinking into the art of strategic management. California Management Review, 62 (2). pp. 30-52. doi:10.1177/0008125619897594

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Official URL: https://doi.org/10.1177/0008125619897594

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Abstract

Design thinking has emerged as an important way for designers to draw on rich customer insights to enhance their products and services. However, design thinking is now also beginning to influence how corporate managers bring customer data into their day-to-day strategic planning. We call this integration of design thinking into the practice of strategic management “Design-Led Strategy” and show how it complements but extends current design-thinking perspectives. Adopting a strategy-as-practice perspective, this article identifies four archetypal practices that managers can use to strategize with design-thinking content. Its findings provide insight into the practices associated with situating design thinking within organizational practice.

Item Type: Journal Article
Subjects: B Philosophy. Psychology. Religion > B Philosophy (General)
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HF Commerce
Divisions: Faculty of Social Sciences > Warwick Business School
Library of Congress Subject Headings (LCSH): Design, Strategy (Philosophy) , Customer relations -- Management -- Data processing, Strategic planning
Journal or Publication Title: California Management Review
Publisher: University of California, Berkeley
ISSN: 0008-1256
Official Date: 1 February 2020
Dates:
DateEvent
1 February 2020Published
5 January 2020Available
2 August 2019Accepted
Date of first compliant deposit: 26 September 2019
Volume: 62
Number: 2
Page Range: pp. 30-52
DOI: 10.1177/0008125619897594
Status: Peer Reviewed
Publication Status: Published
Publisher Statement: Posted ahead of print. Knight, E., Daymond, J. and Paroutis, Sotirios (2020) Design-led strategy : how to bring design thinking into the art of strategic management. California Management Review . (In Press) Copyright © 2020 The Authors. Reprinted by permission of SAGE Publications. https://doi.org/10.1177/0008125619897594
Access rights to Published version: Restricted or Subscription Access
RIOXX Funder/Project Grant:
Project/Grant IDRIOXX Funder NameFunder ID
SRF-2017DP-5379Strategy Research FoundationUNSPECIFIED
UNSPECIFIEDUniversity of Sydneyhttp://dx.doi.org/10.13039/501100001774
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