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Design-led strategy : how to bring design thinking into the art of strategic management
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Knight, Eric, Daymond, Jarryd and Paroutis, Sotirios (2020) Design-led strategy : how to bring design thinking into the art of strategic management. California Management Review, 62 (2). pp. 30-52. doi:10.1177/0008125619897594
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Official URL: https://doi.org/10.1177/0008125619897594
Abstract
Design thinking has emerged as an important way for designers to draw on rich customer insights to enhance their products and services. However, design thinking is now also beginning to influence how corporate managers bring customer data into their day-to-day strategic planning. We call this integration of design thinking into the practice of strategic management “Design-Led Strategy” and show how it complements but extends current design-thinking perspectives. Adopting a strategy-as-practice perspective, this article identifies four archetypal practices that managers can use to strategize with design-thinking content. Its findings provide insight into the practices associated with situating design thinking within organizational practice.
| Item Type: | Journal Article | |||||||||
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| Subjects: | B Philosophy. Psychology. Religion > B Philosophy (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce |
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| Divisions: | Faculty of Social Sciences > Warwick Business School | |||||||||
| Library of Congress Subject Headings (LCSH): | Design, Strategy (Philosophy) , Customer relations -- Management -- Data processing, Strategic planning | |||||||||
| Journal or Publication Title: | California Management Review | |||||||||
| Publisher: | University of California, Berkeley | |||||||||
| ISSN: | 0008-1256 | |||||||||
| Official Date: | 1 February 2020 | |||||||||
| Dates: |
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| Date of first compliant deposit: | 26 September 2019 | |||||||||
| Volume: | 62 | |||||||||
| Number: | 2 | |||||||||
| Page Range: | pp. 30-52 | |||||||||
| DOI: | 10.1177/0008125619897594 | |||||||||
| Status: | Peer Reviewed | |||||||||
| Publication Status: | Published | |||||||||
| Publisher Statement: | Posted ahead of print. Knight, E., Daymond, J. and Paroutis, Sotirios (2020) Design-led strategy : how to bring design thinking into the art of strategic management. California Management Review . (In Press) Copyright © 2020 The Authors. Reprinted by permission of SAGE Publications. https://doi.org/10.1177/0008125619897594 | |||||||||
| Access rights to Published version: | Restricted or Subscription Access | |||||||||
| RIOXX Funder/Project Grant: |
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