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Resource integration, value creation and value destruction in collective consumption contexts
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Bruce, Helen L., Wilson, Hugh N., Macdonald, Emma K. and Clarke, Beverly (2019) Resource integration, value creation and value destruction in collective consumption contexts. Journal of Business Research, 103 . pp. 173-185. doi:10.1016/j.jbusres.2019.05.007 ISSN 0148-2963.
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Official URL: http://dx.doi.org/10.1016/j.jbusres.2019.05.007
Abstract
How consumers coordinate to create value in collective consumption contexts is of wide interest. While resource integration provides a promising theoretical lens, research has not yet examined collective resource integration. This article explores resource integration around subscription television use, through systemic interviews within households. A resulting framework relates five resource types to six resource integration activities: resource assembly, resource mastery, resource optimization, usage event planning, real-time usage design, and resource reflection. These interwoven activities enrich the prior view of resource integration as combining and applying resources. Furthermore, whereas literature assumes resource integration to be an individual process, each activity is observed to be undertaken collectively as well. Whether resource integration results in value creation or destruction depends upon consumers' agency over shared resources, their individual and collective mastery of those resources, resources' integrable quality, and the quality of collaboration between resource-integrating consumers. A new definition of resource integration is derived.
Item Type: | Journal Article | ||||||||
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Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce H Social Sciences > HG Finance |
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Divisions: | Faculty of Social Sciences > Warwick Business School > Marketing Group Faculty of Social Sciences > Warwick Business School |
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Library of Congress Subject Headings (LCSH): | Consumption (Economics), Sharing -- Economic aspects, Economics -- Sociological aspects, Customer relations, Value | ||||||||
Journal or Publication Title: | Journal of Business Research | ||||||||
Publisher: | Elsevier Inc. | ||||||||
ISSN: | 0148-2963 | ||||||||
Official Date: | October 2019 | ||||||||
Dates: |
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Volume: | 103 | ||||||||
Page Range: | pp. 173-185 | ||||||||
DOI: | 10.1016/j.jbusres.2019.05.007 | ||||||||
Status: | Peer Reviewed | ||||||||
Publication Status: | Published | ||||||||
Access rights to Published version: | Open Access (Creative Commons) | ||||||||
Date of first compliant deposit: | 25 November 2019 | ||||||||
Date of first compliant Open Access: | 25 November 2019 | ||||||||
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