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Battlefield of global ranking : how do power rivalries shape soft power index building?
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Zhang, Chang and Wu, Ruiqin (2019) Battlefield of global ranking : how do power rivalries shape soft power index building? Global Media and China, 4 (2). pp. 179-202. doi:10.1177/2059436419855876 ISSN 2059-4364.
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Official URL: http://dx.doi.org/10.1177/2059436419855876
Abstract
International competition over soft power has largely transformed from image promotion and cultural diplomacy to benchmark setting. Benchmarks breed discourses and discourses embody power. The article argues that the soft power index building has turned into a battlefield where different values, norms and development models struggle for legitimacy through quasi-scientific validations. By critically examining the methods employed by two soft power indexes, Portland Soft Power 30 Index and China National Image Global Survey, this article unpacks the mechanisms by which institutions from western and emerging (Brazil, Russia, India, China and South Africa (BRICS)) states embed political values, interests and agendas in the selection of data, indicators and treatments of data. The article finds that while the soft power indexes originating from Western organizations largely normalized liberal values and the current international hierarchy, the Chinese national image survey provides a more self-reflective approach to soft power measurement.
Item Type: | Journal Article | ||||||||
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Subjects: | H Social Sciences > HG Finance J Political Science > JC Political theory |
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Divisions: | Faculty of Social Sciences > Politics and International Studies | ||||||||
Library of Congress Subject Headings (LCSH): | Power (Social sciences), National characteristics, Indexation (Economics), International relations -- Economic aspects | ||||||||
Journal or Publication Title: | Global Media and China | ||||||||
Publisher: | SAGE Publications | ||||||||
ISSN: | 2059-4364 | ||||||||
Official Date: | 1 June 2019 | ||||||||
Dates: |
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Volume: | 4 | ||||||||
Number: | 2 | ||||||||
Page Range: | pp. 179-202 | ||||||||
DOI: | 10.1177/2059436419855876 | ||||||||
Status: | Peer Reviewed | ||||||||
Publication Status: | Published | ||||||||
Access rights to Published version: | Open Access (Creative Commons) | ||||||||
Date of first compliant deposit: | 18 November 2019 | ||||||||
Date of first compliant Open Access: | 18 November 2019 | ||||||||
RIOXX Funder/Project Grant: |
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