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In crowdfunding we trust : a trust-building model in lending crowdfunding
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Moysidou, Krystallia and Hausberg, J. Piet (2020) In crowdfunding we trust : a trust-building model in lending crowdfunding. Journal of Small Business Management, 58 (3). pp. 511-543. doi:10.1080/00472778.2019.1661682 ISSN 0047-2778.
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Official URL: http://doi.org/10.1080/00472778.2019.1661682
Abstract
Trust critically affects the perceived probability of receiving expected returns on investment. Crowdfunding differs in many ways from traditional forms of investing. We have to ask what builds trust in this particular context. Based on literature regarding the formation of initial trust, we developed a model to explain which factors lead to crowdfunders’ trust in a crowdfunding project. We tested it on data collected from actual investors in a real project on a crowdlending platform. Our results show that trust in the crowdfunding platform and the information quality are more important factors of project trust than trust in the creator.
Item Type: | Journal Article | ||||||||
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Subjects: | B Philosophy. Psychology. Religion > BF Psychology H Social Sciences > HG Finance Q Science > QA Mathematics |
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Divisions: | Faculty of Social Sciences > Warwick Business School > Strategy & International Business Faculty of Social Sciences > Warwick Business School |
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Library of Congress Subject Headings (LCSH): | Crowd funding, Trust , Structural equation modeling | ||||||||
Journal or Publication Title: | Journal of Small Business Management | ||||||||
Publisher: | Wiley-Blackwell Publishing, Inc. | ||||||||
ISSN: | 0047-2778 | ||||||||
Official Date: | 2020 | ||||||||
Dates: |
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Volume: | 58 | ||||||||
Number: | 3 | ||||||||
Page Range: | pp. 511-543 | ||||||||
DOI: | 10.1080/00472778.2019.1661682 | ||||||||
Status: | Peer Reviewed | ||||||||
Publication Status: | Published | ||||||||
Access rights to Published version: | Open Access (Creative Commons) | ||||||||
Date of first compliant deposit: | 29 January 2020 | ||||||||
Date of first compliant Open Access: | 12 February 2020 | ||||||||
Is Part Of: | 1 | ||||||||
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