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Harnessing platform envelopment in the digital world

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Condorelli, Daniele and Padilla, Jorge (2020) Harnessing platform envelopment in the digital world. Journal of Competition Law & Economics, 16 (2). pp. 143-187. doi:10.1093/joclec/nhaa006

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Official URL: https://doi.org/10.1093/joclec/nhaa006

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Abstract

We revisit the economics of “platform envelopment strategies,” whereby a dominant platform (the enveloper) operating in a multi-sided market (the origin market) enters a second multi-sided market (the target market) by leveraging the data obtained from its shared user relationships. In particular, we analyze the logic and effects of “privacy policy tying,” a strategy whereby the enveloper requests consumers to grant their consent to combining their data in both origin and target markets. This may allow the enveloper to fund the services offered to all sides of the target market by monetizing data in the origin market, monopolize the target market, and entrench its dominant position in the origin market. We conclude by considering a range of possible policy interventions that may serve to limit such potential anticompetitive effects, while preserving the efficiencies generated by conglomerate platforms.

Item Type: Journal Article
Subjects: H Social Sciences > HD Industries. Land use. Labor
K Law [Moys] > KN Common Law, Private Law
Divisions: Faculty of Social Sciences > Economics
Library of Congress Subject Headings (LCSH): Economic development, Antitrust law, Consumer protection -- Law and legislation, Competition, Organizational effectiveness, Business enterprises -- Computer networks -- Security measures, Privacy, Right of, Data envelopment analysis, Performance -- Measurement, Economic forecasting, Economic indicators, Technological innovations -- Economic aspects
Journal or Publication Title: Journal of Competition Law & Economics
Publisher: Oxford University Press
ISSN: 1744-6414
Official Date: June 2020
Dates:
DateEvent
June 2020Published
18 April 2020Available
23 February 2020Accepted
Volume: 16
Number: 2
Page Range: pp. 143-187
DOI: 10.1093/joclec/nhaa006
Status: Peer Reviewed
Publication Status: Published
Reuse Statement (publisher, data, author rights): This is a pre-copyedited, author-produced version of an article accepted for publication in Journal of Competition Law & Economics following peer review. The version of record Daniele Condorelli, Jorge Padilla, Harnessing Platform Envelopment in the Digital World, Journal of Competition Law & Economics, , nhaa006 is available online at: https://doi.org/10.1093/joclec/nhaa006
Access rights to Published version: Restricted or Subscription Access
RIOXX Funder/Project Grant:
Project/Grant IDRIOXX Funder NameFunder ID
UNSPECIFIEDTelefónica, S.Ahttp://viaf.org/viaf/147005717
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