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Harnessing platform envelopment in the digital world
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Condorelli, Daniele and Padilla, Jorge (2020) Harnessing platform envelopment in the digital world. Journal of Competition Law & Economics, 16 (2). pp. 143-187. doi:10.1093/joclec/nhaa006
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WRAP-harnessing-platform-envelopment-privacy-policy-tying-Condorelli-2020.pdf - Accepted Version - Requires a PDF viewer. Download (1040Kb) | Preview |
Official URL: https://doi.org/10.1093/joclec/nhaa006
Abstract
We revisit the economics of “platform envelopment strategies,” whereby a dominant platform (the enveloper) operating in a multi-sided market (the origin market) enters a second multi-sided market (the target market) by leveraging the data obtained from its shared user relationships. In particular, we analyze the logic and effects of “privacy policy tying,” a strategy whereby the enveloper requests consumers to grant their consent to combining their data in both origin and target markets. This may allow the enveloper to fund the services offered to all sides of the target market by monetizing data in the origin market, monopolize the target market, and entrench its dominant position in the origin market. We conclude by considering a range of possible policy interventions that may serve to limit such potential anticompetitive effects, while preserving the efficiencies generated by conglomerate platforms.
| Item Type: | Journal Article | ||||||||
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor K Law [Moys] > KN Common Law, Private Law |
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| Divisions: | Faculty of Social Sciences > Economics | ||||||||
| Library of Congress Subject Headings (LCSH): | Economic development, Antitrust law, Consumer protection -- Law and legislation, Competition, Organizational effectiveness, Business enterprises -- Computer networks -- Security measures, Privacy, Right of, Data envelopment analysis, Performance -- Measurement, Economic forecasting, Economic indicators, Technological innovations -- Economic aspects | ||||||||
| Journal or Publication Title: | Journal of Competition Law & Economics | ||||||||
| Publisher: | Oxford University Press | ||||||||
| ISSN: | 1744-6414 | ||||||||
| Official Date: | June 2020 | ||||||||
| Dates: |
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| Volume: | 16 | ||||||||
| Number: | 2 | ||||||||
| Page Range: | pp. 143-187 | ||||||||
| DOI: | 10.1093/joclec/nhaa006 | ||||||||
| Status: | Peer Reviewed | ||||||||
| Publication Status: | Published | ||||||||
| Reuse Statement (publisher, data, author rights): | This is a pre-copyedited, author-produced version of an article accepted for publication in Journal of Competition Law & Economics following peer review. The version of record Daniele Condorelli, Jorge Padilla, Harnessing Platform Envelopment in the Digital World, Journal of Competition Law & Economics, , nhaa006 is available online at: https://doi.org/10.1093/joclec/nhaa006 | ||||||||
| Access rights to Published version: | Restricted or Subscription Access | ||||||||
| RIOXX Funder/Project Grant: |
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