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The effects of multimarket contact on partner selection for technology cooperation
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Ryu, Wonsang, Reuer , Jeffrey and Brush, Thomas H. (2020) The effects of multimarket contact on partner selection for technology cooperation. Strategic Management Journal, 41 (2). pp. 267-289. doi:10.1002/smj.3106 ISSN 0143-2095.
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Official URL: http://dx.doi.org/10.1002/smj.3106
Abstract
We investigate how multimarket contact between prospective partners affects their partner selection for technology cooperation. Drawing on the multimarket competition literature, we argue that multimarket contact generates mutual forbearance from opportunism by enabling broad retaliation across the shared markets against opportunism. As a result, multimarket contact between potential partners makes them prefer each other as partners for technology cooperation. We also claim that this positive effect of multimarket contact on the formation of cooperative agreements is more pronounced when the partners have reciprocal contacts rather than nonreciprocal ones.
| Item Type: | Journal Article | ||||||||
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| Subjects: | H Social Sciences > HC Economic History and Conditions H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HF Commerce T Technology > T Technology (General) |
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| Divisions: | Faculty of Social Sciences > Warwick Business School | ||||||||
| Library of Congress Subject Headings (LCSH): | Business planning, Business planning -- Technological innovations, Technological innovations -- Management, Business enterprises -- Technological innovations | ||||||||
| Journal or Publication Title: | Strategic Management Journal | ||||||||
| Publisher: | John Wiley & Sons Ltd. | ||||||||
| ISSN: | 0143-2095 | ||||||||
| Official Date: | February 2020 | ||||||||
| Dates: |
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| Volume: | 41 | ||||||||
| Number: | 2 | ||||||||
| Page Range: | pp. 267-289 | ||||||||
| DOI: | 10.1002/smj.3106 | ||||||||
| Status: | Peer Reviewed | ||||||||
| Publication Status: | Published | ||||||||
| Reuse Statement (publisher, data, author rights): | "This is the peer reviewed version of the following article: Ryu, W, Reuer, JJ, Brush, TH. The effects of multimarket contact on partner selection for technology cooperation. Strat. Mgmt. J. 2020; 41: 267– 289. https://doi.org/10.1002/smj.3106 This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions." | ||||||||
| Access rights to Published version: | Restricted or Subscription Access | ||||||||
| Date of first compliant deposit: | 16 March 2020 | ||||||||
| Date of first compliant Open Access: | 7 November 2021 |
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