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Percentage and currency framing of house-edge gambling warning labels
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Newall, Philip W. S., Walasek, Lukasz and Ludvig, Elliot Andrew (2021) Percentage and currency framing of house-edge gambling warning labels. International Journal of Mental Health and Addiction, 19 . pp. 1931-1938. doi:10.1007/s11469-020-00286-0
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Official URL: https://doi.org/10.1007/s11469-020-00286-0
Abstract
All commercial gambling games are constructed so that the gamblers will on average lose money over time. This fact is often communicated to gamblers on virtual gambling games as the “return-to-player.” A return-to-player of 90% means that for every £100 bet, on average £90 is paid back out in prizes. In previous work, gamblers were better informed, and perceived a lower chance of winning, when this information was equivalently reframed as a “house-edge” of 10%, whereby the game keeps 10% of all money bet on average. This paper explores whether there are further risk communication advantages to using currency framing for the house-edge format, by directly stating the amount kept as: “This game keeps £10 for every £100 bet on average.” Online gamblers (N = 1,007) reported their perceived chances of winning for hypothetical games with house-edges of either 0.5%, 7.5%, or 15%, presented as either percentages or currency units. Gamblers’ perceived chances of winning were only minimally affected by this framing of house-edge information.
| Item Type: | Journal Article | ||||||||
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| Subjects: | G Geography. Anthropology. Recreation > GV Recreation Leisure | ||||||||
| Divisions: | Faculty of Science, Engineering and Medicine > Science > Psychology | ||||||||
| Library of Congress Subject Headings (LCSH): | Gambling -- Psychological aspects, Risk communication, Decision making -- Econometric models | ||||||||
| Journal or Publication Title: | International Journal of Mental Health and Addiction | ||||||||
| Publisher: | Springer | ||||||||
| ISSN: | 1557-1874 | ||||||||
| Official Date: | October 2021 | ||||||||
| Dates: |
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| Volume: | 19 | ||||||||
| Page Range: | pp. 1931-1938 | ||||||||
| DOI: | 10.1007/s11469-020-00286-0 | ||||||||
| Status: | Peer Reviewed | ||||||||
| Publication Status: | Published | ||||||||
| Reuse Statement (publisher, data, author rights): | This is a post-peer-review, pre-copyedit version of an article published in International Journal of Mental Health and Addiction. The final authenticated version is available online at:https://doi.org/10.1007/s11469-020-00286-0 | ||||||||
| Access rights to Published version: | Restricted or Subscription Access | ||||||||
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