Denrell, Jerker and Kovacs, Balazs (2020) The ecology of management concepts. Strategy Science, 5 (4). pp. 293-368. doi:10.1287/stsc.2020.0108

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Abstract

How does the popularity of a concept depend on how it contrasts with and complements existing concepts? We argue that being similar to existing concepts, being located in a popular domain, and being combined with similar existing concepts are important for gaining attention early on but less important and even negative for sustaining popularity. To examine this question, we focus on the rise and fall of management concepts. We analyze data on the rise and fall of keywords in the Harvard Business Review between 1922 and 2010. Multiple tests confirm our hypotheses. The implication is that lessons learned from studies of popular concepts can be misleading as guides for how to make novel concepts popular.

Item Type:	Journal Article
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Faculty of Social Sciences > Warwick Business School > Behavioural Science Faculty of Social Sciences > Warwick Business School
Library of Congress Subject Headings (LCSH):	Management , Ecology -- Methodology, Ecology
Journal or Publication Title:	Strategy Science
Publisher:	Institute for Operations Research and the Management Sciences (I N F O R M S)
ISSN:	2333-2050
Official Date:	December 2020
Dates:	Date Event December 2020 Published 7 October 2020 Available 5 May 2020 Accepted
Volume:	5
Number:	4
Page Range:	pp. 293-368
DOI:	10.1287/stsc.2020.0108
Status:	Peer Reviewed
Publication Status:	Published
Access rights to Published version:	Restricted or Subscription Access
Related URLs:	Publisher

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