Denrell, Jerker and Kovacs, Balazs (2020) The ecology of management concepts. Strategy Science . (In Press)

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Abstract

How does the popularity of a concept depend on how it contrasts with and complements existing concepts? We argue that being similar to existing concepts, being located in a popular domain, and being combined with similar existing concepts is important for gaining attention early on but less important and even negative for sustaining popularity. To examine this question, we focus on the rise and fall of management concepts. We analyze data on the rise and fall of keywords in the Harvard Business Review between 1922 and 2010. Multiple tests confirm our hypotheses. The implication is that lessons learned from studies of popular concepts can be misleading as guides for how to make novel concepts popular.

Item Type:	Journal Article
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Faculty of Social Sciences > Warwick Business School > Behavioural Science Faculty of Social Sciences > Warwick Business School
Library of Congress Subject Headings (LCSH):	Management , Ecology -- Methodology, Ecology
Journal or Publication Title:	Strategy Science
Publisher:	Institute for Operations Research and the Management Sciences (I N F O R M S)
ISSN:	2333-2050
Official Date:	2020
Dates:	Date Event 2020 Available 5 May 2020 Accepted
Date of first compliant deposit:	21 May 2020
Status:	Peer Reviewed
Publication Status:	In Press
Access rights to Published version:	Restricted or Subscription Access
Related URLs:	Publisher

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