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Pursuing 'wellness' : considerations for media studies

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O'Neill, Rachel (2020) Pursuing 'wellness' : considerations for media studies. Television and New Media, 21 (6). pp. 628-634. doi:10.1177/1527476420919703

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Official URL: https://doi.org/10.1177/1527476420919703

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Abstract

In this short piece, I discuss the necessity of employing more-than-textual methods to understand more-than-textual phenomena. My case study is the feminized world of wellness, where stylish young entrepreneurs sell strategies of health-enhancement. While existing commentary typically frames wellness as the exclusive and somewhat risible preserve of wealthy white women—a framing enabled by the prominence of figures such as Gwyneth Paltrow—this narrative risks obscuring a more complicated story about the desire for health and well-being in an era of heightened precarity. Against this backdrop, I argue that the rise of wellness as a novel cultural formation
and new commercial development must be situated within the broader social, economic, and political terrain of contemporary Britain. Methodologically, this means grappling with the glamorous trappings of wellness media and excavating the psychic investments and embodied experiences that animate this movement-market.

Item Type: Journal Article
Subjects: B Philosophy. Psychology. Religion > BF Psychology
H Social Sciences > HQ The family. Marriage. Woman
H Social Sciences > HT Communities. Classes. Races
P Language and Literature > P Philology. Linguistics
R Medicine > RA Public aspects of medicine
Divisions: Faculty of Social Sciences > Sociology
Library of Congress Subject Headings (LCSH): Health behavior, Well-being , Health -- Social aspects, Health in mass media, Women in mass media , Whites -- Race identity , Minority women -- Health and hygiene
Journal or Publication Title: Television and New Media
Publisher: Sage Journals
ISSN: 1527-4764
Official Date: 1 September 2020
Dates:
DateEvent
1 September 2020Published
26 July 2020Available
25 March 2020Accepted
Volume: 21
Number: 6
Page Range: pp. 628-634
DOI: 10.1177/1527476420919703
Status: Not Peer Reviewed
Publication Status: Published
Publisher Statement: Posted ahead of print. O'Neill, Rachel (2020) Pursuing 'wellness' : considerations for media studies. Television and New Media . (In Press) Copyright © 2020 (The Author). Reprinted by permission of SAGE Publications. DOI: [DOI]
Access rights to Published version: Restricted or Subscription Access
RIOXX Funder/Project Grant:
Project/Grant IDRIOXX Funder NameFunder ID
UNSPECIFIEDBritish Academyhttp://dx.doi.org/10.13039/501100000286
SG171283Leverhulme Trusthttp://dx.doi.org/10.13039/501100000275
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