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‘Glow from the inside out’ : deliciously Ella and the politics of ‘healthy eating’
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O’Neill, Rachel (2020) ‘Glow from the inside out’ : deliciously Ella and the politics of ‘healthy eating’. European Journal of Cultural Studies . 136754942092186. doi:10.1177/1367549420921868 (In Press)
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Official URL: http://dx.doi.org/10.1177/1367549420921868
Abstract
This article examines the branded persona of Ella Mills, founder of the multi-platform, multi-product and multi-million pound food brand Deliciously Ella. It begins from the premise that Mills represents a new kind of cultural intermediary: that of the wellness entrepreneur. Through a discourse analysis of Mills’ own media productions alongside news and magazine features about the entrepreneur, I consider how ‘healthy eating’ is being sold to young women as a means to realise physical and financial empowerment. Commercial entrepreneurship is made to function in tandem with health entrepreneurship, as Mills makes it her business to model a healthy lifestyle and enjoins others to follow this example. The article further examines how the Deliciously Ella narrative perpetuates already dominant understandings of health as a private good and personal responsibility through its emphasis on healing and recovery through food. Relating this analysis to recent debates about the shifting terrain of postfeminism in the United Kingdom and elsewhere, I argue that the spotlighting of Mills elevates self-care as a gendered imperative while obfuscating the classed and racialised privileges that attend this.
| Item Type: | Journal Article | ||||||||
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| Subjects: | B Philosophy. Psychology. Religion > BF Psychology H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HF Commerce H Social Sciences > HM Sociology H Social Sciences > HN Social history and conditions. Social problems. Social reform H Social Sciences > HQ The family. Marriage. Woman R Medicine > RA Public aspects of medicine |
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| Divisions: | Faculty of Social Sciences > Sociology | ||||||||
| Library of Congress Subject Headings (LCSH): | Mills, Ella, 1991-, Popular culture, Health, Women -- Health and hygiene, Well-being, Personality -- Nutritional aspects, Businesswomen, Success in business, Entrepreneurship | ||||||||
| Journal or Publication Title: | European Journal of Cultural Studies | ||||||||
| Publisher: | Sage Publications Ltd. | ||||||||
| ISSN: | 1367-5494 | ||||||||
| Official Date: | 2020 | ||||||||
| Dates: |
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| Date of first compliant deposit: | 15 June 2020 | ||||||||
| Article Number: | 136754942092186 | ||||||||
| DOI: | 10.1177/1367549420921868 | ||||||||
| Status: | Peer Reviewed | ||||||||
| Publication Status: | In Press | ||||||||
| Publisher Statement: | O’Neill, R. (2020). ‘Glow from the inside out’: Deliciously Ella and the politics of ‘healthy eating.’ European Journal of Cultural Studies. https://doi.org/10.1177/1367549420921868 Copyright © 2020 (the Author). Reprinted by permission of SAGE Publications. Additionally, please provide a link to the appropriate DOI for the published version of the Contribution on the SAGE Journals website (http://journals.sagepub.com). | ||||||||
| Access rights to Published version: | Restricted or Subscription Access |
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