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International corporate visual identity: Standardization or localization?
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UNSPECIFIED (1999) International corporate visual identity: Standardization or localization? JOURNAL OF INTERNATIONAL BUSINESS STUDIES, 30 (3). pp. 583-598.
Research output not available from this repository, contact author.Abstract
This study examines the influences on the international standardization of corporate visual identity for a sample of U.K. multinationals. The results suggest that market entry form and equity holding are associated with the degree of corporate visual identity standardization. Further findings show the influence of culture, nationalism and product attributes on corporate visual identity standardization.
| Item Type: | Journal Article | ||||
|---|---|---|---|---|---|
| Subjects: | H Social Sciences > HF Commerce H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
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| Journal or Publication Title: | JOURNAL OF INTERNATIONAL BUSINESS STUDIES | ||||
| Publisher: | JOURNAL INT BUSINESS STUDIES | ||||
| ISSN: | 0047-2506 | ||||
| Official Date: | 1999 | ||||
| Dates: |
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| Volume: | 30 | ||||
| Number: | 3 | ||||
| Number of Pages: | 16 | ||||
| Page Range: | pp. 583-598 | ||||
| Publication Status: | Published |
Data sourced from Thomson Reuters' Web of Knowledge
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