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House-edge information yields lower subjective chances of winning than equivalent return-to-player percentages : new evidence from support forum participants
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Newall W. S., Philip, Walasek, Lukasz, Ludvig, Elliot Andrew and Rockloff, Matthew J. (2020) House-edge information yields lower subjective chances of winning than equivalent return-to-player percentages : new evidence from support forum participants. Journal of Gambling Issues, 45 . pp. 166-172. doi:10.4309/jgi.2020.45.9
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Official URL: http://dx.doi.org/10.4309/jgi.2020.45.9
Abstract
Information messages that communicate the average cost of play are a helpful consumer protection tool in gambling. In Australia and the United Kingdom, cost of play information is typically communicated via the “return-to-player” statistic, e.g., “This game has an average percentage payout of 90%.” Through a sample recruited through a gambling support forum (n = 49), this paper reports how house-edge information (e.g., “This game keeps 10% of all money bet on average”) is associated with lower perceived chances of winning, as opposed to equivalent return-to-player information. Accordingly, this study also extends the literature on optimal gambling messaging to a group of support forum users.
| Item Type: | Journal Article | ||||||
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| Subjects: | G Geography. Anthropology. Recreation > GV Recreation Leisure H Social Sciences > HV Social pathology. Social and public welfare R Medicine > RC Internal medicine |
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| Divisions: | Faculty of Science, Engineering and Medicine > Science > Psychology | ||||||
| Library of Congress Subject Headings (LCSH): | Gambling, Gambling -- Psychological aspects, Compulsive gambling, Compulsive gamblers, Compulsive gambling -- Treatment, Gambling systems, Chance -- Psychological aspects | ||||||
| Journal or Publication Title: | Journal of Gambling Issues | ||||||
| Publisher: | Centre for Addiction and Mental Health (C A M H) | ||||||
| ISSN: | 1910-7595 | ||||||
| Official Date: | November 2020 | ||||||
| Dates: |
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| Volume: | 45 | ||||||
| Page Range: | pp. 166-172 | ||||||
| DOI: | 10.4309/jgi.2020.45.9 | ||||||
| Status: | Peer Reviewed | ||||||
| Publication Status: | Published | ||||||
| Access rights to Published version: | Open Access | ||||||
| Copyright Holders: | Copyright © 2021 | Centre for Addiction and Mental Health | ||||||
| Related URLs: |
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