Advertising and labour supply: why do Americans work such long hours?
Cowling, Keith and Poolsombat, Rattanasuda (2007) Advertising and labour supply: why do Americans work such long hours? Working Paper. Coventry: University of Warwick, Department of Economics. (Warwick economic research papers.
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Americans are working much longer hours in the paid labour market than workers in Western Europe. Much of the debate focuses on whether this is the result of voluntary worker choice or whether this is a decision imposed on workers by their employers. This paper shows that American hours of work have become more or less stabilised as a result of the rising intensity of advertising in the U.S. : advertising may raise the desired amount of marketed goods and services for which workers find it necessary to work long hours.
|Item Type:||Working or Discussion Paper (Working Paper)|
|Subjects:||H Social Sciences > HD Industries. Land use. Labor|
|Divisions:||Faculty of Social Sciences > Economics|
|Library of Congress Subject Headings (LCSH):||Advertising -- Social aspects -- United States, Labor market -- United States, Hours of labor -- United States, Advertising -- Effective frequency|
|Series Name:||Warwick economic research papers|
|Publisher:||University of Warwick, Department of Economics|
|Place of Publication:||Coventry|
|Number of Pages:||38|
|Status:||Not Peer Reviewed|
|Access rights to Published version:||Open Access|
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