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How context and attention shape behaviors in online communities : a modified garbage can model

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Foss, Nicolai J., Jeppesen, Lars Bo and Rullani, Francesco (2021) How context and attention shape behaviors in online communities : a modified garbage can model. Industrial and Corporate Change, 30 (1). pp. 1-18. doi:10.1093/icc/dtaa040

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Official URL: https://doi.org/10.1093/icc/dtaa040

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Abstract

Online communities have emerged as important organizational forms, but there are many gaps in our understanding. In particular, researchers have mainly focused on individual-level drivers of behaviors in communities, while downplaying (formal, informal) context at various levels. We theorize that different dimensions of context (i.e., omnibus and discrete context) influence decision-making in online communities through mechanisms involving community members’ attention. Specifically, context influences which problems members perceive and which solutions they retrieve and apply, thereby shaping the process of matching solutions and problems. We derive four hypotheses about contribution behaviors in online communities and how such behaviors are influenced by context. The empirical setting for our study is the open-source software community. We find support for our hypotheses in a unique dataset that captures the behavior of 24,057 community members who used the SourceForge.net online platform from 2000 to 2002.

Item Type: Journal Article
Subjects: B Philosophy. Psychology. Religion > BF Psychology
H Social Sciences > HM Sociology
Divisions: Faculty of Social Sciences > Warwick Business School > Entrepreneurship, Innovation & Management
Faculty of Social Sciences > Warwick Business School
Library of Congress Subject Headings (LCSH): Online social networks -- Social aspects, Computer networks -- Social aspects, Social media -- Influence , Social media and society , Behavioral assessment
Journal or Publication Title: Industrial and Corporate Change
Publisher: Oxford University Press (OUP)
ISSN: 0960-6491
Official Date: February 2021
Dates:
DateEvent
February 2021Published
5 November 2020Available
2020UNSPECIFIED
Volume: 30
Number: 1
Page Range: pp. 1-18
DOI: 10.1093/icc/dtaa040
Status: Peer Reviewed
Publication Status: Published
Publisher Statement: This is a pre-copyedited, author-produced version of an article accepted for publication in Industrial and Corporate Change following peer review. The version of record Nicolai J Foss, Lars Bo Jeppesen, Francesco Rullani, How context and attention shape behaviors in online communities: a modified garbage can model, Industrial and Corporate Change, dtaa040 is available online at: https://doi.org/10.1093/icc/dtaa040
Access rights to Published version: Restricted or Subscription Access
RIOXX Funder/Project Grant:
Project/Grant IDRIOXX Funder NameFunder ID
B81J12002690008Ministero dell’Istruzione, dell’Università e della Ricercahttp://dx.doi.org/10.13039/501100003407
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