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Deciding fast : examining the relationship between strategic decision speed and decision quality across multiple environmental contexts

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Shepherd, Neil Gareth, Mooi, Erik A., Elbanna, Said and Rudd, John M. (2021) Deciding fast : examining the relationship between strategic decision speed and decision quality across multiple environmental contexts. European Management Review, 18 (2). pp. 119-140. doi:10.1111/emre.12430 ISSN 1740-4762.

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Official URL: https://doi.org/10.1111/emre.12430

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Abstract

Rapid innovation, shortened product life cycles and fierce competition place great pressures on top managers to make fast strategic decisions. However, a key question in strategic decision‐making research is whether decision speed helps or harms decision quality, and there is a shortage of theory and evidence concerning the consequences of decision speed across different environmental contexts. We develop new theory by considering the effects of decision speed on decision quality under conditions of environmental munificence, under conditions of dynamism, and under the joint conditions of munificence and dynamism. We test our theory through analysis of multi‐informant survey data drawn from top management teams and secondary databases, in 117 UK firms. Our findings demonstrate that munificence is the central generative mechanism which moderates the relationship between decision speed and decision quality, and markedly alters the previously theorized positive effects of decision speed in dynamic contexts.

Item Type: Journal Article
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HM Sociology
Divisions: Faculty of Social Sciences > Warwick Business School
SWORD Depositor: Library Publications Router
Library of Congress Subject Headings (LCSH): Decision making, Strategic planning , Executive ability , Organizational sociology
Journal or Publication Title: European Management Review
Publisher: Wiley
ISSN: 1740-4762
Official Date: July 2021
Dates:
DateEvent
July 2021Published
3 October 2020Available
13 September 2020Accepted
Volume: 18
Number: 2
Page Range: pp. 119-140
DOI: 10.1111/emre.12430
Status: Peer Reviewed
Publication Status: Published
Access rights to Published version: Open Access (Creative Commons)
Date of first compliant deposit: 13 October 2020
Date of first compliant Open Access: 14 October 2020
Is Part Of: 1

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