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What makes dynamic strategic problems difficult? Evidence from an experimental study

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Rahmandad, Hazhir, Denrell, Jerker and Prelec, Drazen (2021) What makes dynamic strategic problems difficult? Evidence from an experimental study. Strategic Management Journal, 42 (5). pp. 865-897. doi:10.1002/smj.3254 ISSN 0143-2095.

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Official URL: https://doi.org/10.1002/smj.3254

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Abstract

Research Summary:
Managers regularly deal with dynamic tasks, where decisions impact immediate payoffs as well as long‐term capabilities. Research shows that people do poorly in dynamic tasks, but the underlying mechanisms are unclear. These may range from unsystematic problem‐solving to rational learning in complex environments. In a series of experiments, we tease apart alternative explanations, showing that poor performance is due to behavioral difficulties. Remarkably, we find that people do poorly even if provided with complete information about the payoff function, thus, eliminating any need for learning. They unsystematically search among possible solutions and end up with inefficient heuristics. The results show that differences in thinking through a dynamic problem may lead to substantial variation in performance, even if common sources of complexity and ambiguity are excluded.

Managerial Summary:
Why do people, including managers, have difficulty managing systems where taking action today impacts future outcomes? Difficulty of learning in a complex environment has been proposed as the key challenge. Using experiments, we show that people find such tasks difficult even when all relevant information is provided to them and there is nothing to learn. Using trial and error most participants learn satisfactory, but inferior, heuristics. Those who systematically think through tradeoffs over time significantly outperform others even in a simple task, suggesting such thinking adds value in realistic managerial settings as well.

Item Type: Journal Article
Divisions: Faculty of Social Sciences > Warwick Business School > Behavioural Science
Faculty of Social Sciences > Warwick Business School
Journal or Publication Title: Strategic Management Journal
Publisher: John Wiley & Sons Ltd.
ISSN: 0143-2095
Official Date: May 2021
Dates:
DateEvent
May 2021Published
3 November 2020Available
26 October 2020Accepted
Volume: 42
Number: 5
Page Range: pp. 865-897
DOI: 10.1002/smj.3254
Status: Peer Reviewed
Publication Status: Published
Reuse Statement (publisher, data, author rights): This is the peer reviewed version of the following article: Rahmandad, H, Denrell, J, Prelec, D. What makes dynamic strategic problems difficult? Evidence from an experimental study. Strat Mgmt J. 2020; 1– 33., which has been published in final form at https://doi.org/10.1002/smj.3254. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions.
Access rights to Published version: Restricted or Subscription Access
Date of first compliant deposit: 2 November 2020
Date of first compliant Open Access: 3 November 2022
Is Part Of: 1
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