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Behavioural theory and MNE decision making : changing the narrative in international business management

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Nardella, G., Narula, R. and Surdu, Irina (2021) Behavioural theory and MNE decision making : changing the narrative in international business management. In: Bozkurt, Ö. and Geppert, M., (eds.) A Research Agenda for International Business and Management. Elgar Research Agendas . Cheltenham, UK ; Northampton, MA, USA: Edward Elgar Publishing. ISBN 9781789902037

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Abstract

Traditional international management theories tend to overlook that the cognitive limitations and biases of decision-makers may bound their ability to make rational, objective strategic choices. Most theories have not truly accounted for firm heterogeneity either, i.e. explaining why in similar contexts, two multinational enterprises (MNEs) may make different choices. This heterogeneity is not always rooted in differences in ‘firm-specific’ or ‘ownership’ advantages. We zoom in on how behavioural concepts, such as cognitive biases, heuristics and reference points, have the potential to complement extant MNE theorising. This chapter discusses the importance of using theories that make more realistic assumptions about MNE decisions and decision makers and are thus more suited to claim managerial relevance.

Item Type: Book Item
Subjects: B Philosophy. Psychology. Religion > BD Speculative Philosophy
H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor
Divisions: Faculty of Social Sciences > Warwick Business School > Strategy & International Business
Faculty of Social Sciences > Warwick Business School
Library of Congress Subject Headings (LCSH): Economics -- Psychological aspects, Heuristic, International business enterprises -- Decision making , Decision making , International business enterprises -- Management
Series Name: Elgar Research Agendas
Publisher: Edward Elgar Publishing
Place of Publication: Cheltenham, UK ; Northampton, MA, USA
ISBN: 9781789902037
Book Title: A Research Agenda for International Business and Management
Editor: Bozkurt, Ö. and Geppert, M.
Official Date: 28 June 2021
Dates:
DateEvent
28 June 2021Published
2 December 2020Accepted
Number of Pages: 248
Status: Peer Reviewed
Publication Status: Published
Publisher Statement: This is a draft chapter. The final version is available in Research Agenda in International Business Management edited by Geppert, M. and Bozkurt, Ö., (eds.) published in June 2021, Edward Elgar Publishing Ltd http://dx.doi.org/10.4337/978XXXXXXXXXX.000XX
Access rights to Published version: Restricted or Subscription Access
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