Learning and location
Sault, Joanne E., Toivanen, Otto and Waterson, Michael (2003) Learning and location. Working Paper. Coventry: University of Warwick, Department of Economics. Warwick economic research papers (No.693).
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Official URL: http://www2.warwick.ac.uk/fac/soc/economics/resear...
In this paper we study whether learning from rivals affects within-market location decisions between competing firms. We show it does, using detailed locational data from two leading hamburger chains in the UK. Using four different tests, we demonstrate that alternative explanations - pre-emption and product differentiation - have less bite than between firm learning.
|Item Type:||Working or Discussion Paper (Working Paper)|
|Subjects:||H Social Sciences > HF Commerce|
|Divisions:||Faculty of Social Sciences > Economics|
|Library of Congress Subject Headings (LCSH):||Fast food restaurants, Competition, Franchises (Retail trade), Organizational learning|
|Series Name:||Warwick economic research papers|
|Publisher:||University of Warwick, Department of Economics|
|Place of Publication:||Coventry|
|Number of Pages:||32|
|Status:||Not Peer Reviewed|
|Access rights to Published version:||Open Access|
|Funder:||Economic and Social Research Council (Great Britain) (ESRC), Yrjö Jahnssonin säätiö [Yrjö Jahnsson Foundation]|
|Grant number:||R000238402 (ESRC)|
Baum, J.A.C., Li, S.X., and Usher, J.M., 2000, "Making the Next Move: How Experiental and Vicarious Learning Shape the Locations of Firms Acquisitions", Administrative Science Quarterly, 45, pp.766-801.
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