Sault, Joanne E., Toivanen, Otto and Waterson, Michael, 1950- (2003) Learning and location. Working Paper. Coventry: University of Warwick, Department of Economics. (Warwick economic research papers).

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Abstract

In this paper we study whether learning from rivals affects within-market location decisions between competing firms. We show it does, using detailed locational data from two leading hamburger chains in the UK. Using four different tests, we demonstrate that alternative explanations - pre-emption and product differentiation - have less bite than between firm learning.

Item Type:	Working or Discussion Paper (Working Paper)
Subjects:	H Social Sciences > HF Commerce
Divisions:	Faculty of Social Sciences > Economics
Library of Congress Subject Headings (LCSH):	Fast food restaurants, Competition, Franchises (Retail trade), Organizational learning
Series Name:	Warwick economic research papers
Publisher:	University of Warwick, Department of Economics
Place of Publication:	Coventry
Date:	2003
Number:	No.693
Number of Pages:	32
Status:	Not Peer Reviewed
Access rights to Published version:	Open Access
Funder:	Economic and Social Research Council (Great Britain) (ESRC), Yrjö Jahnssonin säätiö [Yrjö Jahnsson Foundation]
Grant number:	R000238402 (ESRC)
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URI:	http://wrap.warwick.ac.uk/id/eprint/1494

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