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When do co-located firms selling identical products thrive?

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Bernhardt, Dan, Constantinou, Evangelos and Shadmehr, Mehdi (2023) When do co-located firms selling identical products thrive? Journal of Industrial Economics . (In Press)

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Abstract

When consumers only see prices once they visit stores, and some consumers have time to comparison shop, co-location commits stores to compete and lower prices, which draws consumers away from isolated stores. Profits of co-located firms are a single-peaked function of the number of shoppers---co-located firms thrive when there are some shoppers, but not too many. When consumers know in advance whether they have time to shop, effects are enhanced: co-located stores may draw enough shoppers to drive the expected price paid by a non-shopper below that paid when consumers do not know if they will have time to shop.

Item Type: Journal Article
Divisions: Faculty of Social Sciences > Economics
Journal or Publication Title: Journal of Industrial Economics
Publisher: Wiley-Blackwell Publishing Ltd.
ISSN: 0022-1821
Official Date: 2023
Dates:
DateEvent
2023Published
5 March 2021Accepted
Status: Peer Reviewed
Publication Status: In Press
Access rights to Published version: Restricted or Subscription Access
Copyright Holders: © John Wiley & Sons Ltd and the Editorial Board of the Journal of Industrial Economics
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