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Evaluating the sunk cost effect

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Ronayne, David, Sgroi, Daniel and Tuckwell, Anthony (2021) Evaluating the sunk cost effect. Journal of Economic Behavior and Organization, 186 . pp. 318-327. doi:10.1016/j.jebo.2021.03.029 ISSN 0167-2681.

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Official URL: https://doi.org/10.1016/j.jebo.2021.03.029

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Abstract

We provide experimental evidence of behavior consistent with the sunk cost effect. Subjects who earned a lottery via a real-effort task were given an opportunity to switch to a dominant lottery; 23% chose to stick with their dominated lottery. The endowment effect accounts for roughly only one third of the effect. Subjects’ capacity for cognitive reflection is a significant determinant of sunk cost behavior. We also find stocks of knowledge or experience (crystallized intelligence) predict sunk cost behavior, rather than algorithmic thinking (fluid intelligence) or the personality trait of openness. We construct and validate a scale, the “SCE-8”, which encompasses many resources individuals can spend, and offers researchers an efficient way to measure susceptibility to the sunk cost effect.

Item Type: Journal Article
Subjects: H Social Sciences > HD Industries. Land use. Labor
Divisions: Faculty of Social Sciences > Economics
Library of Congress Subject Headings (LCSH): Sunk costs -- Econometric models, Game theory, Motivation (Psychology) -- Econometric models
Journal or Publication Title: Journal of Economic Behavior and Organization
Publisher: Elsevier Science BV
ISSN: 0167-2681
Official Date: June 2021
Dates:
DateEvent
June 2021Published
28 April 2021Available
21 March 2021Accepted
Volume: 186
Page Range: pp. 318-327
DOI: 10.1016/j.jebo.2021.03.029
Status: Peer Reviewed
Publication Status: Published
Access rights to Published version: Restricted or Subscription Access
Date of first compliant deposit: 24 March 2021
Date of first compliant Open Access: 28 October 2022
RIOXX Funder/Project Grant:
Project/Grant IDRIOXX Funder NameFunder ID
RES-626-28-001[ESRC] Economic and Social Research Councilhttp://dx.doi.org/10.13039/501100000269
Is Part Of: 1
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