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Win–win denial : the psychological underpinnings of zero-sum thinking

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Johnson, Samuel G. B., Zhang, Jiewen and Keil, Frank C. (2022) Win–win denial : the psychological underpinnings of zero-sum thinking. Journal of Experimental Psychology: General, 151 (2). pp. 455-474. doi:10.1037/xge0001083 ISSN 0096-3445.

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Official URL: https://doi.org/10.1037/xge0001083

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Abstract

A core proposition in economics is that voluntary exchanges benefit both parties. We show that people often deny the mutually beneficial nature of exchange, instead espousing the belief that one or both parties fail to benefit from the exchange. Across 4 studies (and 8 further studies in the Supplementary Materials), participants read about simple exchanges of goods and services, judging whether each party to the transaction was better off or worse off afterwards. These studies revealed that win–win denial is pervasive, with buyers consistently seen as less likely to benefit from transactions than sellers. Several potential psychological mechanisms underlying win–win denial are considered, with the most important influences being mercantilist theories of value (confusing wealth for money) and theory of mind limits (failing to observe that people do not arbitrarily enter exchanges). We argue that these results have widespread implications for politics and society.

Item Type: Journal Article
Subjects: B Philosophy. Psychology. Religion > BF Psychology
H Social Sciences > H Social Sciences (General)
J Political Science > JA Political science (General)
Divisions: Faculty of Science, Engineering and Medicine > Science > Psychology
Journal or Publication Title: Journal of Experimental Psychology: General
Publisher: American Psychological Association
ISSN: 0096-3445
Official Date: February 2022
Dates:
DateEvent
February 2022Published
2021Available
26 March 2021Accepted
Volume: 151
Number: 2
Page Range: pp. 455-474
DOI: 10.1037/xge0001083
Status: Peer Reviewed
Publication Status: Published
Reuse Statement (publisher, data, author rights): ©American Psychological Association, 2021. This paper is not the copy of record and may not exactly replicate the authoritative document published in the APA journal. Please do not copy or cite without author's permission. The final article is available, upon publication, at:https://doi.org/10.1037/xge0001083
Access rights to Published version: Restricted or Subscription Access
Date of first compliant deposit: 13 April 2021
Date of first compliant Open Access: 6 July 2021
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