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The development of a digital intervention to increase influenza vaccination amongst pregnant women

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Parsons, Joanne, Newby, Katie V., French, David P., Bailey, Elizabeth H. and Inglis, Nadia (2021) The development of a digital intervention to increase influenza vaccination amongst pregnant women. Digital Health, 7 . 205520762110121. doi:10.1177/20552076211012128

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Official URL: http://dx.doi.org/10.1177/20552076211012128

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Abstract

Objective:
Pregnant women and unborn babies are at increased risk of complications from influenza, including pneumonia, yet in the UK, uptake of flu vaccination amongst this population remains <50%. Pregnant women hold beliefs about risks of flu and efficacy of vaccination that consistently predict them to decline vaccination. This study aimed to develop a theory and evidence-based intervention addressing these beliefs to promote flu vaccine uptake.

Methods:
The intervention was developed by behavioural scientists, pregnant women, midwives, clinicians and Public Health professionals, informed by Intervention Mapping. Six predefined steps were performed in line with Intervention Mapping.

Results:
The intervention is an animation addressing beliefs about risks of flu and efficacy of vaccination. Preliminary testing using qualitative methodology indicates the information within the animation is appropriate, and the animation is acceptable to pregnant women.

Conclusions:
This is the first known intervention for pregnant women, aiming to increase flu vaccination through addressing risk and efficacy appraisals. It has been implemented within seasonal flu vaccination campaigns during 2018/19 and 2019/20 within one geographically and ethnically diverse area of the UK.

Item Type: Journal Article
Subjects: H Social Sciences > HQ The family. Marriage. Woman
R Medicine > RA Public aspects of medicine
R Medicine > RG Gynecology and obstetrics
Divisions: Faculty of Science, Engineering and Medicine > Medicine > Warwick Medical School > Health Sciences
Faculty of Science, Engineering and Medicine > Medicine > Warwick Medical School
Library of Congress Subject Headings (LCSH): Pregnant women , Pregnancy -- Immunological aspects, Influenza -- Vaccination -- Computer simulation
Journal or Publication Title: Digital Health
Publisher: SAGE Publications Ltd.
ISSN: 2055-2076
Official Date: 1 January 2021
Dates:
DateEvent
1 January 2021Published
21 April 2021Available
29 March 2021Accepted
Volume: 7
Article Number: 205520762110121
DOI: 10.1177/20552076211012128
Status: Peer Reviewed
Publication Status: Published
Access rights to Published version: Open Access
RIOXX Funder/Project Grant:
Project/Grant IDRIOXX Funder NameFunder ID
UNSPECIFIEDCoventry Universityhttp://dx.doi.org/10.13039/501100001313

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