Sault, Joanne E., Toivanen, Otto and Waterson, Michael (2002) Fast food - the early years: geography and the growth of a chain-store in the UK. Working Paper. Coventry: University of Warwick, Department of Economics. Warwick economic research papers (No.655).

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Abstract

We examine the development of UK outlets of a major fast food chain, from inauguration in 1974 until 1990, after which industry structure changed somewhat. The chain effectively introduced the counter-service burger concept. Locational spread across local authority district markets is explained by the characteristics of the areas where the outlets are sited. Of special interest is the effect of scale economies, measured by outlet numbers in neighboring districts. Both first and second entry are examined. We find that the hazard of first entry is positively influenced by market size and population density and negatively by distance from company headquarters.

Item Type:	Working or Discussion Paper (Working Paper)
Subjects:	H Social Sciences > HF Commerce T Technology > TX Home economics
Divisions:	Faculty of Social Sciences > Economics
Library of Congress Subject Headings (LCSH):	McDonald's Corporation, Fast food restaurants -- Great Britain, Chain stores -- Great Britain, Regional economics, Restaurants -- Great Britain
Series Name:	Warwick economic research papers
Publisher:	University of Warwick, Department of Economics
Place of Publication:	Coventry
Official Date:	September 2002
Dates:	Date Event September 2002 Published
Number:	No.655
Number of Pages:	25
Institution:	University of Warwick
Status:	Not Peer Reviewed
Access rights to Published version:	Open Access (Creative Commons)
Funder:	Economic and Social Research Council (Great Britain) (ESRC)
Grant number:	R000238402 (ESRC)

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