Fast food - the early years: geography and the growth of a chain-store in the UK
Sault, Joanne E., Toivanen, Otto and Waterson, Michael, 1950- (2002) Fast food - the early years: geography and the growth of a chain-store in the UK. Working Paper. Coventry: University of Warwick, Department of Economics. (Warwick economic research papers).
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We examine the development of UK outlets of a major fast food chain, from inauguration in 1974 until 1990, after which industry structure changed somewhat. The chain effectively introduced the counter-service burger concept. Locational spread across local authority district markets is explained by the characteristics of the areas where the outlets are sited. Of special interest is the effect of scale economies, measured by outlet numbers in neighboring districts. Both first and second entry are examined. We find that the hazard of first entry is positively influenced by market size and population density and negatively by distance from company headquarters.
|Item Type:||Working or Discussion Paper (Working Paper)|
|Subjects:||H Social Sciences > HF Commerce
T Technology > TX Home economics
|Divisions:||Faculty of Social Sciences > Economics|
|Library of Congress Subject Headings (LCSH):||McDonald's Corporation, Fast food restaurants -- Great Britain, Chain stores -- Great Britain, Regional economics, Restaurants -- Great Britain|
|Series Name:||Warwick economic research papers|
|Publisher:||University of Warwick, Department of Economics|
|Place of Publication:||Coventry|
|Number of Pages:||25|
|Status:||Not Peer Reviewed|
|Access rights to Published version:||Open Access|
|Funder:||Economic and Social Research Council (Great Britain) (ESRC)|
|Grant number:||R000238402 (ESRC)|
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