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Professionalism in a pandemic : shifting perceptions of nursing through social media

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Croft, Charlotte and Chauhan, Trishna (2021) Professionalism in a pandemic : shifting perceptions of nursing through social media. In: Waring, J. and Denis, J. L. and Reff Pedersen, A. and Tenbensel, T., (eds.) Organising care in a time of COVID-19 : Implications for leadership, governance and policy. Organizational Behaviour in Healthcare . Cham: Palgrave Macmillan, pp. 203-223. ISBN 9783030826956

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Official URL: https://link.springer.com/chapter/10.1007/978-3-03...

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Abstract

How has the COVID-19 pandemic influenced models of professionalism in health systems? In this chapter, we explore how nurses used social media during the pandemic to emphasize the importance of their profession in organizing health care and to promote the skilled nature of their modern roles to an unusually engaged audience. Drawing on comparative analysis of over 1360 articles of social media content collected before, during and after the first wave of the pandemic in the UK, we identify three intertwined areas in which nurses’ communication changed: challenging stereotypes about the profession; highlighting the physical and emotional demands of their work; and leveraging increased political influence. We propose the COVID-19 pandemic has the potential to influence models of professionalism. We suggest the pandemic acts as acommunal space through which professional groups are able to shift public perceptions about their identity, work and potential role in organizing processes, leveraging increased political influence over more powerful actors. We explore the potential implications of shifting models of professionalism on organizing care, and set out a research agenda to further enhance understandings of how under-represented professional groups may communicate, perpetuate or change perceptions of their profession through agentic use of social media platforms.

Item Type: Book Item
Subjects: H Social Sciences > HM Sociology
R Medicine > RA Public aspects of medicine
R Medicine > RT Nursing
Divisions: Faculty of Social Sciences > Warwick Business School
Library of Congress Subject Headings (LCSH): COVID-19 (Disease) -- Social aspects, COVID-19 Pandemic, 2020- -- Social aspects, COVID-19 Pandemic, 2020- -- Health aspects, Nursing -- Psychological aspects, Nursing -- Social aspects, Nursing -- Social networks, Nurses -- Social aspects, Nurses -- Attitudes, Social media
Series Name: Organizational Behaviour in Healthcare
Publisher: Palgrave Macmillan
Place of Publication: Cham
ISBN: 9783030826956
Book Title: Organising care in a time of COVID-19 : Implications for leadership, governance and policy
Editor: Waring, J. and Denis, J. L. and Reff Pedersen, A. and Tenbensel, T.
Official Date: 9 November 2021
Dates:
DateEvent
9 November 2021Published
25 May 2021Accepted
Page Range: pp. 203-223
DOI: 10.1007/978-3-030-82696-3_10
Status: Peer Reviewed
Publication Status: Published
Copyright Holders: © The Author(s), under exclusive license to Springer Nature Switzerland AG 2021

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